If you want to cite a paper, the recommended reference style is:
Holliman, R. (2004). Interpreting science news: media templates and scientific citizenship.
Paper presented at the 8th International Conference on Public Communication of Science and Technology (PCST), Barcelona, Spain, 3‐6 June 2004.
Retrieved from the PCST Archive of Conference Papers: https://pcst.co/archive/pdf/Holliman_2004.pdf