Science centres are among the important actors in science communication. To fulfil their mission, they use different channels. Some of these, print and broadcasting are the core business of the media. To serve large audiences, the media are in search of content. Science centres - having content - look for large audiences. Science centres can deliver high-value content, a chance to physically meet the audience. Media can deliver efficient channels to the public. Technopolis has developed strategic partnerships with different types of media in Flanders :examples prove these to be very successful resulting in a real win-win-win (centre, media, public)

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Public Communication of Science and Technology

 

Strategic partnerships between media and science centres
The flanders case

Erik Jacquemyn  

Science centres are among the important actors in science communication. To fulfil their mission, they use different channels. Some of these, print and broadcasting are the core business of the media. To serve large audiences, the media are in search of content. Science centres - having content - look for large audiences. Science centres can deliver high-value content, a chance to physically meet the audience. Media can deliver efficient channels to the public. Technopolis has developed strategic partnerships with different types of media in Flanders :examples prove these to be very successful resulting in a real win-win-win (centre, media, public)

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