PCST Network

Public Communication of Science and Technology


Science popularization on TV in a third world country

R. Taladrid   Instituto Cubano de Radio y Televisión (ICRT)


Science Popularization in general, but in special on TV, is in a Third World Country is a difficult job, in order to produce attractive materials for a broad audience. A way to show the advance of the national scientific community in fields like Astronomy, Astrophysics, and Cosmology, applicable to other sciences also, connecting them in friendly relation with a broad majority of the people, is to combine the wisdom and knowledge of the local scientists together with the most spectacular TV production of the first world countries, commenting, analyzing and conveying the hard science into the public debate of the common citizens. Here we present our eight years long experience of TV presentations in a program devoted to Science outreach which have reached rating indexes ranging from 22 to 33, becoming in successful conveyor of Science information to the Cuban people.

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