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The big hand that peels off the apple skin for the little ants
A case study of CAS-ASPIRE

Jing Ouyang   Graduate School of Chinese Academy of Sciences

Using communications theories, this paper analyzes how the retiring scientists of Chinese Academy of Sciences--Association of Speakers in Public Interest of Retired Experts (CAS-ASPIRE), popularize scientific knowledge among middle school students, considering the currently backward situation of scientific education in Chinese schools. Through face-to-face interactive lectures, multimedia and demonstrations, the scientists pass on to the youngsters their scientific knowledge, methods and spirit, hoping their efforts will inspire these youngsters’ interest in science. Walking out of their labs onto the campuses, the retiring scientists compensate for the weaknesses of current regular science education and teaching in Chinese schools. As the case of CAS-ASPIRE has shown, these retiring scientist can and will demonstrate their special advantage in the science popularization work. The campaign is a successful breakthrough of science popularization. Its strategies can be promoted, learnt, and shared, and is an opportune occasion for science and technology communicators to expand trans-culturally.Using communications theories, this paper analyzes how the retiring scientists of Chinese Academy of Sciences--Association of Speakers in Public Interest of Retired Experts (CAS-ASPIRE), popularize scientific knowledge among middle school students, considering the currently backward situation of scientific education in Chinese schools. Through face-to-face interactive lectures, multimedia and demonstrations, the scientists pass on to the youngsters their scientific knowledge, methods and spirit, hoping their efforts will inspire these youngsters’ interest in science. Walking out of their labs onto the campuses, the retiring scientists compensate for the weaknesses of current regular science education and teaching in Chinese schools. As the case of CAS-ASPIRE has shown, these retiring scientist can and will demonstrate their special advantage in the science popularization work. The campaign is a successful breakthrough of science popularization. Its strategies can be promoted, learnt, and shared, and is an opportune occasion for science and technology communicators to expand trans-culturally.

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