As for most activities worldwide involving communication processes, organizations in charge of developing processes of Public Communication of Science and Technology (PCST) have to affront the consequences of globalization and the arrival of virtual dimension with the Information and Communication Technologies (ICT). Science, although developed locally, is global and in order to be efficient, its mediation need to be done locally taking into account cultural backgrounds. For surviving in this new context, PCST organizations may take advantage of local specificity and scientific human resources to propose specific ways and topics for communicating within the publics at a global level. The interaction inherent to virtual dimension makes possible that people of different cultural and knowledge backgrounds (physically dispersed) create bonds (virtual concentration) around common shared interests, as scientific topics and issues. Are shared and common interests enough for communicating between PCST actors? Information and Communication Technologies open up various possibilities allowing local (cultures) to appropriate global (science) for its own profit. How far will be PCST processes determined by ICT? It will depend, on PCST actors as ‘clickers’: they are the ones who give birth and maintain alive the virtual dimension.
 
To  explore  these  changes  and challenges, this communication will present some  of  the  results  of  an international study  about  web  sites  of  science  museums  and  centers  developed  by  the  Labcis  within the  European  consortium  ISCOM  (Improving  Science  Communication  for  Science  Museums  and Centers)  animated  by  ECSITE  (European  Collaborative  for  Science,  Innovation  and  Technological Exhibitions).

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 [PCST]
PCST Network

Public Communication of Science and Technology

 

PCST in the knowledge based society bringing global and local to interact in the virtual dimension

Pierre Fayard   Institut de la Communication & des nouvelles Technologies, Université de Poitiers

Tania Arboleda   Institut de la Communication & des nouvelles Technologies, Université de Poitiers

As for most activities worldwide involving communication processes, organizations in charge of developing processes of Public Communication of Science and Technology (PCST) have to affront the consequences of globalization and the arrival of virtual dimension with the Information and Communication Technologies (ICT). Science, although developed locally, is global and in order to be efficient, its mediation need to be done locally taking into account cultural backgrounds. For surviving in this new context, PCST organizations may take advantage of local specificity and scientific human resources to propose specific ways and topics for communicating within the publics at a global level. The interaction inherent to virtual dimension makes possible that people of different cultural and knowledge backgrounds (physically dispersed) create bonds (virtual concentration) around common shared interests, as scientific topics and issues. Are shared and common interests enough for communicating between PCST actors? Information and Communication Technologies open up various possibilities allowing local (cultures) to appropriate global (science) for its own profit. How far will be PCST processes determined by ICT? It will depend, on PCST actors as ‘clickers’: they are the ones who give birth and maintain alive the virtual dimension.
 
To  explore  these  changes  and challenges, this communication will present some  of  the  results  of  an international study  about  web  sites  of  science  museums  and  centers  developed  by  the  Labcis  within the  European  consortium  ISCOM  (Improving  Science  Communication  for  Science  Museums  and Centers)  animated  by  ECSITE  (European  Collaborative  for  Science,  Innovation  and  Technological Exhibitions).

A copy of the full paper has not yet been submitted.

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