One approach to “Science Communication in a Diverse World” begins with the recognition that ‘science is a universal heritage of mankind’. Therefore, the pursuit of science requires shared vision and dialogue – flow of meaning among people. This is a communication process requiring, inter alia, (1) science transfer from ‘science-rich’ societies / organisations to ‘science-poor’ ones, (2) development / promotion of indigenous sciences to universal standard wherever possible, (3) cooperation, (4) adoption of common standards.

This paper presents a communication model inspired by the need to show “parity” between “high tech” and indigenous technologies. A version of this model, which describes science (and technology) transfer, is described below. Cooperation is implicit. We also illustrate promotion of indigenous science through use of common standards.

The elements of the model include organised groups: small and medium enterprises, farmers’ associations, Government agencies, research and technology organisations, etc., classified as science and technology (S&T) providers (from South Africa) and customers (from Lesotho). The processes include Integration of the “practices” (skills development, S&T capacity building); Discovery (matching providers with customers); Delivery (MOU’s, ensuring adherence to standards); Support (making S&T knowledge and information accessible to customers). A team, consisting of bilingual engineer and scientist, was employed to design and implement the model. The team communicated Lesotho’s Vision 2020 (picture of the future about S&T) to South Africa’s delegates. Media used included printed and spoken words (discussion papers, dialogue, radio) in a participatory process.

“Traditional” lightning protectors share much in common with “standard” lightning rods. Communication and common standards would reconcile the two.

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Public Communication of Science and Technology

 

Science communication in a diverse world

D S Phakisi   Ministry of Local Government

M Morolong   Institute of Extra Mural Studies, National Univerity of Lesotho

M Molisana   Maloti Development Trust, Maseru Lesotho

One approach to “Science Communication in a Diverse World” begins with the recognition that ‘science is a universal heritage of mankind’. Therefore, the pursuit of science requires shared vision and dialogue – flow of meaning among people. This is a communication process requiring, inter alia, (1) science transfer from ‘science-rich’ societies / organisations to ‘science-poor’ ones, (2) development / promotion of indigenous sciences to universal standard wherever possible, (3) cooperation, (4) adoption of common standards.

This paper presents a communication model inspired by the need to show “parity” between “high tech” and indigenous technologies. A version of this model, which describes science (and technology) transfer, is described below. Cooperation is implicit. We also illustrate promotion of indigenous science through use of common standards.

The elements of the model include organised groups: small and medium enterprises, farmers’ associations, Government agencies, research and technology organisations, etc., classified as science and technology (S&T) providers (from South Africa) and customers (from Lesotho). The processes include Integration of the “practices” (skills development, S&T capacity building); Discovery (matching providers with customers); Delivery (MOU’s, ensuring adherence to standards); Support (making S&T knowledge and information accessible to customers). A team, consisting of bilingual engineer and scientist, was employed to design and implement the model. The team communicated Lesotho’s Vision 2020 (picture of the future about S&T) to South Africa’s delegates. Media used included printed and spoken words (discussion papers, dialogue, radio) in a participatory process.

“Traditional” lightning protectors share much in common with “standard” lightning rods. Communication and common standards would reconcile the two.

A copy of the full paper has not yet been submitted.

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