The communication of scientific subjects is more than the process of “supplying” citizens with information;therefore, this communication raises several issues that exceed the mere transmission of knowledge, such as the perception of science in the current world, the role played by the scientist in the society, the consequences of the scientific and technological development and opinion-making procedures towards science, among others. The understanding of mediation processes, implicit in this form of communication, is, therefore, essential for the study of public understanding of science.

The present paper contains an analysis of 215 science programs recorded in the months of November 2004 and February 2005 on Portuguese cable TV.

The development and application of an analytical grid, that illustrate different mediation processes of science communication on TV as well as the relation between those categories and the effectiveness and communicative quality of the science programs is presented.

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PCST Network

Public Communication of Science and Technology

 

Science on TV
Assessing effects of different mediation processes

José Azevedo   Porto University University, Portugal

Luísa Aires   Open University University, Portugal

Ana Isabel Couto   Porto University University, Portugal

The communication of scientific subjects is more than the process of “supplying” citizens with information;therefore, this communication raises several issues that exceed the mere transmission of knowledge, such as the perception of science in the current world, the role played by the scientist in the society, the consequences of the scientific and technological development and opinion-making procedures towards science, among others. The understanding of mediation processes, implicit in this form of communication, is, therefore, essential for the study of public understanding of science.

The present paper contains an analysis of 215 science programs recorded in the months of November 2004 and February 2005 on Portuguese cable TV.

The development and application of an analytical grid, that illustrate different mediation processes of science communication on TV as well as the relation between those categories and the effectiveness and communicative quality of the science programs is presented.

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