Public attitude research shows that one of the major sources of information on human reproductive cloning is movies. Traditionally understanding of new and emerging technologies has come through the mass media, but human cloning, being so widely addressed through the popular culture of movies, is more effectively defined by Hollywood than the news media or science media. But how well is the science, or social issues, of cloning portrayed in movies? Using short film clips and references to key movies, including The Boys from Brazil, The Island, Godsend, Multiplicity, The Sixth Day, the Fifth Element and the Korean film Yesterday, this session will analyse the key messages relating to human reproductive cloning that are being portrayed through the medium of cinema, including the science, its regulation and issues of social trust, which will be compared with attitudes towards human cloning obtained from public attitude research.

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Public Communication of Science and Technology

 

Cloning goes to the movies

Craig Cormick   Biotechnology Australia, GPO Box 9839, Canberra, Australia.

Sharon Ding   Biotechnology Australia, GPO Box 9839, Canberra, Australia.

Public attitude research shows that one of the major sources of information on human reproductive cloning is movies. Traditionally understanding of new and emerging technologies has come through the mass media, but human cloning, being so widely addressed through the popular culture of movies, is more effectively defined by Hollywood than the news media or science media. But how well is the science, or social issues, of cloning portrayed in movies? Using short film clips and references to key movies, including The Boys from Brazil, The Island, Godsend, Multiplicity, The Sixth Day, the Fifth Element and the Korean film Yesterday, this session will analyse the key messages relating to human reproductive cloning that are being portrayed through the medium of cinema, including the science, its regulation and issues of social trust, which will be compared with attitudes towards human cloning obtained from public attitude research.

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