Before entering into a dialogue with the public, the practitioners of science and technology must first engage the public’s interest. To do this means competing with outlets of mass entertainment, and working within a realm of short attention spans. Engagement must be instant; the ideal vehicle for this is the image. However, a mediator is needed between the image maker and the image buyer, and the most effective mediator is the picture library. By making excellent images of science and technology visible to the public in a wide range of media, science and technology themselves become a more comfortable and familiar experience. At their very best, great images lead the individual to ask questions, and can inspire them to learn.

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Public Communication of Science and Technology

 

The picture library – Building the first bridge between science and the general public

Gary Evans   Science Photo Library, United Kingdom

Before entering into a dialogue with the public, the practitioners of science and technology must first engage the public’s interest. To do this means competing with outlets of mass entertainment, and working within a realm of short attention spans. Engagement must be instant; the ideal vehicle for this is the image. However, a mediator is needed between the image maker and the image buyer, and the most effective mediator is the picture library. By making excellent images of science and technology visible to the public in a wide range of media, science and technology themselves become a more comfortable and familiar experience. At their very best, great images lead the individual to ask questions, and can inspire them to learn.

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