The interactive media, and especially the internet, confront science and research with new challenges. The virtual space of online communication forms a completely new public, a glob spanning communication space with ist own structures, themes, communication procedures and attention getters. How prepared are universities and research institutions for these challenges? What opportunities do the multimedia communication forms offer them, taking into account also the ever sharper competition and the demand not only to increase their performance but also to communicate it outwards? What PR strategies do they develop and how well does the online content meet the wishes of the target groups?

There will be presentations here of empirical studies, an inventory of German universities and scientific institutions in the net and surveys of offerers and users of scientific online inputs. The aim of the research project now running at the Freie Universität Berlin is to develop, on the basis of empirical findings, practical concepts for scientific communication in and with open data networks.

This workshop report will present the concept and methodological design of empirical studies currently running. It is a stock taking of German tertiary schools and science institutions on the net and survey of the providers and users of scientific online services. The objective of the research project running at the Free University of Berlin is to networks, on the basis of empirical findings.

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Public Communication of Science and Technology

 

Selling science online
The self-projection of scientific institutions and conveyance of scientific contents on the World Wide Web

Utz Lederbogen   Freie Universität Berlin

Joachim Trebbe   Freie Universität Berlin

The interactive media, and especially the internet, confront science and research with new challenges. The virtual space of online communication forms a completely new public, a glob spanning communication space with ist own structures, themes, communication procedures and attention getters. How prepared are universities and research institutions for these challenges? What opportunities do the multimedia communication forms offer them, taking into account also the ever sharper competition and the demand not only to increase their performance but also to communicate it outwards? What PR strategies do they develop and how well does the online content meet the wishes of the target groups?

There will be presentations here of empirical studies, an inventory of German universities and scientific institutions in the net and surveys of offerers and users of scientific online inputs. The aim of the research project now running at the Freie Universität Berlin is to develop, on the basis of empirical findings, practical concepts for scientific communication in and with open data networks.

This workshop report will present the concept and methodological design of empirical studies currently running. It is a stock taking of German tertiary schools and science institutions on the net and survey of the providers and users of scientific online services. The objective of the research project running at the Free University of Berlin is to networks, on the basis of empirical findings.

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