The growth of innovation in science and technology is a vital factor to a nation’s socio-economic growth. To achieve this growth, it is crucial that we look to the scientific leaders of tomorrow. Australia is currently experiencing a downturn of students interested and studying within the sectors of science and technology. An initiative to communicate biotechnology and biomedical engineering to students, as well as the general public in Australia, lead to the formation of a special student interest group, the Australian Biotechnology Students Association (ABSA). ABSA was formed to help popularise biosciences to the youth demographic, and to provide a catalyst for networking youth to industry. ABSA’s aims are to nurture future leaders in the scientific fields and to raise scientific awareness amongst the youth of today through its activities. The role of networking, information and careers development events, targeted at the youth demographic, and its potential effects on the popularisation of science to the wide Australian community has been examined in this paper. Different strategic issues and forms of communication used by ABSA for its activities are discussed in depth as a case study for a demographic-specific tool aimed at communicating the importance of science to the youth.

">
 [PCST]
PCST Network

Public Communication of Science and Technology

 

Nurturing the scientific leaders of tomorrow
Engaging the youth of today

Jean Hsu   AusBiotech Australian Biotechnology Students Association (ABSA), Australia

Henry Ko   University of New South Wales, Sydney, Australia

Terri Lin   University of Sydney, Sydney, Australia

Nicole Yu   University of Sydney, Sydney, Australia

Gorjana Kisa   University of New South Wales, Sydney, Australia

Krit Hariharan – University of New South Wales, Sydney, Australia

The growth of innovation in science and technology is a vital factor to a nation’s socio-economic growth. To achieve this growth, it is crucial that we look to the scientific leaders of tomorrow. Australia is currently experiencing a downturn of students interested and studying within the sectors of science and technology. An initiative to communicate biotechnology and biomedical engineering to students, as well as the general public in Australia, lead to the formation of a special student interest group, the Australian Biotechnology Students Association (ABSA). ABSA was formed to help popularise biosciences to the youth demographic, and to provide a catalyst for networking youth to industry. ABSA’s aims are to nurture future leaders in the scientific fields and to raise scientific awareness amongst the youth of today through its activities. The role of networking, information and careers development events, targeted at the youth demographic, and its potential effects on the popularisation of science to the wide Australian community has been examined in this paper. Different strategic issues and forms of communication used by ABSA for its activities are discussed in depth as a case study for a demographic-specific tool aimed at communicating the importance of science to the youth.

[PDF 198.39 kB]Download the full paper (PDF 198.39 kB)

BACK TO TOP