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Public Communication of Science and Technology

 

The importance of scientific communication and the role of the press

Seong-Hwan Lim   Kwangwoon University

This thesis is  to study the importance of  the scientific communication  in these modern  days and the role of  the press. Out of which,  it is to search on  the broadcasting media,  which is one of  the most effective  medium of  communication. Especially,  the intention of this  study is to  search on the soundness of the Korean scientific  broadcasting  system and the establi-  shment of an idealistic   modem. The modern science  and the popularization  of technology  became an important influence  on the objective of the nation,  where the process of the characteristics  of the 21st century's society is  changing. Thus, in order to  have the mass of population  to become aware of  and to understand and to  propagate and to  popularize the  scientific information,  through  the mass communication  media,  the role  of the communication   is very important. Therefore, the role  of  the press is  to alienate from  the traditional  passive way to  positive  and active public information method of providing scientific  information.
 
Through this   very  kind  of  scientific   communication.   one  of  the  most  effective   way  in   achieving  the  mass podzolization of science is the utili-  zation of the television media.As one of  the means for  this infrastructure,  it is most paramount to  establish a special  channel  that will  only handle the   programs   related  with   scientific   technology   area.  The   reason  for    this  method  is    that   the   existing  mass communication  system including  the press and the broading    system  has limitations  because of   the completion  for the number of audience  and other factors.  Then, why is it important  to have the scientific  communication for  this purpose? What  will  be  the  most  effective  communication  method?  Furthermore,  what  would be  the  most  effective  kind of scientific  program?  Then,  would it  be  necessary  to have  the  broadcasting  system  that  only specialize  in scientificinformation and the production  of such programs?
 
The result  of the study on this  matter  are as follows:  The mass media  have neither devoted much weight  on science related programs nor  have shown much interest  in  handling  of science  matters. In  the  case of a supreme  broadcasting media,  which has  much influence  on the  society,  has  allocated  not more  than 3.7%  of their  programming  time  on science related  program. Not only because of  the recognition  that science itself  is a difficult  and is  complicated subject to the general public, there are not much contents that are dramatic and of news value  on science matters.This is  also the result  on the part of the scientist,  who are the main  source of the information,  is not positive  on the dissemination  of the information  for the general mass media.  Namely, in  spite of the fact  that much expense and efforts are needed from the standpoint  of the press companies  on the science programs or  articles, it is difficult  to draw out the reaction of  the readers and the audience,  which is  an area that there are not  much people  that would readily wish  to be involved.
 
In conclusion,  to cope with  this sorts of  problems, this  thesis is aimed  to present the necessities  of  establishing  the broadcasting  system,  specializing   in  scientific   information,  with  specific   ways  and  methods,  especially,   with  the utilization of the satellite  broadcasting system, as the new and wide  ranging media.The start of the broadcasting  system on science  matters is  to head toward  the publishing  type broadcasting system, that can be operated with  minimum  number of manpower, enabling  planning  and editing, while  marinating its  principle on outside reassorting.  Starting with this  small  number of manpower and through the programs which  are already  being produced by  the  existing  broading system or   through  the  arrangement  of foreign  programs,  and by  maximizing  the editing  merit, an entirely  new impression  can be achieved, enabling it to become the center of  scientific  culture both in name and reality.
 
Viewing from this  point, it  could become  a catalyst  enabling the existing  broadcasting system to have more interest in the science  programs to  allow the change in   the broadcasting genre, that could  bring about the testing  to view  howclose the true character of life and broadcasting could  be brought  near together.The abstract is to be at the top of  the columns as it  is here, below the author information.  Use the word “Abstract” as the title, in  12-point Times New Roman, boldface  type, centered relative  to column, initially  capitalized.  The abstract is to be in  10-point,  single-space  typed. It  is  recommended that your  abstract contain 150-200 words. Leave two blank lines after the abstract, the beginning of the main text. All manuscripts must be in English.

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