Generally, science and technology (S&T) are considered knowledge from the West. This brings alienation of  S&T knowledge from daily life of lay people who are familiar with the products of S&T rather than knowledge  itself. Moreover this alienation also sets apart S&T and the Thai culture. The project “Science Media Focus” was initiated as  a part of the activities in the National Science Week 2005. It aimed at raising public awareness in a variety of media as  a means of communicating science to young people who were not much interested in S&T or attracted to  traditional culture. It was a double-purpose effort to bring S&T and Thai culture into one stance. Thai fine arts were used in  the  design and decoration of the total exhibition space to create Thai ambience in presenting science media, for  example,  books, magazines, learning kits, television programs, animations, ICT and internet, and other activities. Thai  performing  arts such as traditional dance, mask drama, and Thai opera were offered to attract and to communicate S&T message  to visitors. “Science Media Focus” was a unique presentation among other exhibitions and activities in the event of  the National Science Week that had Western flavor. It had a fraction of space within the total National Science  Week exhibition area. Despite a small space, the success brought into light how S&T and Thai culture could come closer in  a meaningful way and were welcome by modern  audience.

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Public Communication of Science and Technology

 

"Science media focus” with a touch of thai culture"

Sasithorn Teth-uthapak   Organizational Communication Department, National Science and Technology Development Agency, Pathum Thani, THAILAND

Generally, science and technology (S&T) are considered knowledge from the West. This brings alienation of  S&T knowledge from daily life of lay people who are familiar with the products of S&T rather than knowledge  itself. Moreover this alienation also sets apart S&T and the Thai culture. The project “Science Media Focus” was initiated as  a part of the activities in the National Science Week 2005. It aimed at raising public awareness in a variety of media as  a means of communicating science to young people who were not much interested in S&T or attracted to  traditional culture. It was a double-purpose effort to bring S&T and Thai culture into one stance. Thai fine arts were used in  the  design and decoration of the total exhibition space to create Thai ambience in presenting science media, for  example,  books, magazines, learning kits, television programs, animations, ICT and internet, and other activities. Thai  performing  arts such as traditional dance, mask drama, and Thai opera were offered to attract and to communicate S&T message  to visitors. “Science Media Focus” was a unique presentation among other exhibitions and activities in the event of  the National Science Week that had Western flavor. It had a fraction of space within the total National Science  Week exhibition area. Despite a small space, the success brought into light how S&T and Thai culture could come closer in  a meaningful way and were welcome by modern  audience.

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