Organisational effectiveness  is related to the ability to execute activities that make it efficient  to exploit its present domain and gradually  develop new activities exploring  new domains in which the organisation will  be efficient in the future. A similar  perspective can be applied on the effectiveness  of the society. One important role for science is to enable this societal effectiveness.This model can be applied on the communication  of scientific knowledge; How can communication   of scientific knowledge  enable opportunity action initiating both the opportunity creation  as well as enabling counteracting the emergence of threats? In order to have this impact on societal  behaviour the communication of science must meet some quality criteria:

1.   Degree of accuracy. Therefore the degree of significance  given by a certain test may not be the rightmeasure of accuracy but rather how relevant and inspiring  the knowledge is in a certain setting.

2.System dependent. Often science is  produced under an ideology  developed within  the natural sciences and consequently  the scope of attention is often restricted  to limited systems. This  perspective may therefore be difficult to apply  in reality with its  complexity and open systems. Another  system dependence occurs when the science is too much adapted to specific  applications.  In this case it may loose  its societal relevance  because it is based upon a too narrow  practical perspective.

3.   Time limitation. “Good”  science is perceived to be knowledge  based upon phenomena already  existing. This makes science backward looking,  while it should have its  effect in the societal forward  looking.

4.   Origin of knowledge. The scientific community is not always  good at implementing knowledge  frompractitioners.

By improving in these four criteria science may develop its effectiveness  in society. In Sweden, VINNOVA-the Swedish  governmental agency for innovation systems-  has as one objective  to bridge the gap between the academic knowledge production  and the sphere of practitioners with the purpose to increase the effectiveness of the society. This is done through improving  the effectiveness of innovation systems where knowledge production is essential for growth.

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Public Communication of Science and Technology

 

Communication of science enabling societal effectiveness

Ylva Sjönell   Director of Communications at VINNOVA-the Swedish Governmental Agency for Innovation Systems, Sweden

Sven Hamrefors   Professor at Mälardalen University, Sweden Research Fellow at Stockholm School of Economics, Sweden

Organisational effectiveness  is related to the ability to execute activities that make it efficient  to exploit its present domain and gradually  develop new activities exploring  new domains in which the organisation will  be efficient in the future. A similar  perspective can be applied on the effectiveness  of the society. One important role for science is to enable this societal effectiveness.This model can be applied on the communication  of scientific knowledge; How can communication   of scientific knowledge  enable opportunity action initiating both the opportunity creation  as well as enabling counteracting the emergence of threats? In order to have this impact on societal  behaviour the communication of science must meet some quality criteria:

1.   Degree of accuracy. Therefore the degree of significance  given by a certain test may not be the rightmeasure of accuracy but rather how relevant and inspiring  the knowledge is in a certain setting.

2.System dependent. Often science is  produced under an ideology  developed within  the natural sciences and consequently  the scope of attention is often restricted  to limited systems. This  perspective may therefore be difficult to apply  in reality with its  complexity and open systems. Another  system dependence occurs when the science is too much adapted to specific  applications.  In this case it may loose  its societal relevance  because it is based upon a too narrow  practical perspective.

3.   Time limitation. “Good”  science is perceived to be knowledge  based upon phenomena already  existing. This makes science backward looking,  while it should have its  effect in the societal forward  looking.

4.   Origin of knowledge. The scientific community is not always  good at implementing knowledge  frompractitioners.

By improving in these four criteria science may develop its effectiveness  in society. In Sweden, VINNOVA-the Swedish  governmental agency for innovation systems-  has as one objective  to bridge the gap between the academic knowledge production  and the sphere of practitioners with the purpose to increase the effectiveness of the society. This is done through improving  the effectiveness of innovation systems where knowledge production is essential for growth.

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