Nowadays popularization of science has been embodying its new rules and characteristics. Contrary to the old notion that scientists should act the subordinate role of the popularization of science, this paper shows that the diversity and specialization trend of subjects of popularization of science is unavoidable, especially due to the mass media development in this scientific democratic society, and so the traditional role of scientists in the popularization activity of science would also be changed accordingly. Based on the general communication model of mass media, this paper provides a new communication model showing the scientist role changes in modern popularization of science (such as public understanding of science ), and discloses why scientific community has to face this reality and adapt to the new trend of the popularization of science. In the end, the author discusses some new conclusions and policy suggestions.

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Public Communication of Science and Technology

 

A new communication model for popularization of science today
Concerning the scientist role changes

Xiao-min Zhu   Institute of Policy and Management, Chinese Academy of Sciences

Nowadays popularization of science has been embodying its new rules and characteristics. Contrary to the old notion that scientists should act the subordinate role of the popularization of science, this paper shows that the diversity and specialization trend of subjects of popularization of science is unavoidable, especially due to the mass media development in this scientific democratic society, and so the traditional role of scientists in the popularization activity of science would also be changed accordingly. Based on the general communication model of mass media, this paper provides a new communication model showing the scientist role changes in modern popularization of science (such as public understanding of science ), and discloses why scientific community has to face this reality and adapt to the new trend of the popularization of science. In the end, the author discusses some new conclusions and policy suggestions.

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