Colombians hardly know what the health scientific community is working on, and what the results of its research are, During 2005 we designed a health communication strategy so that this information reaches the population that could make an important use of it. As methodology we used surveys, -to find out who should receive the info-, interviews and Focus Group meetings, -to find out if researchers in Colombia are willing to popularize science, to understand what health means to the media, and to confirm which groups of the population need the information.

According to interviews and surveys applied to researchers, people working on public health and decis/on-makers do need the information of health research results. Also it is important to train health communicators and journalists to reach the general public with accuracy and in an understandable way. It is difficult for them to reach these groups of the population.

The health communication strategy starts with the proposal of creating an Information of Colombian Health Research Observatory, in which all the research in this discipline will be gathered in data bases, and will be the raw material for the implementation of communication tools. An open and free website will be the main tool. According to the affiliation of the consultant, he (she) will find the information in their own language and stressing the most important part of the results for their use, based on the hypothesis that not all the information should reach the same people. Television and radio will also be used and a poster for each research that deserves to be spread out to children, families, and school teachers.

The training strategy that we propose to run parallel to the communication tools deals with three kind of programs: for researchers, for journalists active in the media, and for PIO of health research institutions.

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Public Communication of Science and Technology

 

The use of information about health research results in Colombia

Lisbeth Fog   Colombian Association of Science Journalism

Catalina Ávila   Colombian Association of Science Journalism

Colombians hardly know what the health scientific community is working on, and what the results of its research are, During 2005 we designed a health communication strategy so that this information reaches the population that could make an important use of it. As methodology we used surveys, -to find out who should receive the info-, interviews and Focus Group meetings, -to find out if researchers in Colombia are willing to popularize science, to understand what health means to the media, and to confirm which groups of the population need the information.

According to interviews and surveys applied to researchers, people working on public health and decis/on-makers do need the information of health research results. Also it is important to train health communicators and journalists to reach the general public with accuracy and in an understandable way. It is difficult for them to reach these groups of the population.

The health communication strategy starts with the proposal of creating an Information of Colombian Health Research Observatory, in which all the research in this discipline will be gathered in data bases, and will be the raw material for the implementation of communication tools. An open and free website will be the main tool. According to the affiliation of the consultant, he (she) will find the information in their own language and stressing the most important part of the results for their use, based on the hypothesis that not all the information should reach the same people. Television and radio will also be used and a poster for each research that deserves to be spread out to children, families, and school teachers.

The training strategy that we propose to run parallel to the communication tools deals with three kind of programs: for researchers, for journalists active in the media, and for PIO of health research institutions.

A copy of the full paper has not yet been submitted.

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