PCST Network

Public Communication of Science and Technology


Science blogs in China
Exploring in the forefront of promoting public understanding of science

Yifang Wang   China Association for Science and Technology (CAST), the Information Center

Xiaohan Yu  

Xiaolin Zhang  

As a new scientific community force, science blogs are playing a more and more significant role in science communication by exploring in the forefront of promoting the public understanding of science. Based on the analysis of the development of science blogs and their features, this presentation focuses on why and how
science blogs can affect the public understanding from dimensions of the communication model, content(scientific affairs), information sender(scientists), and receiver(the public). I will also discuss the trend of science blogs in the coming world of information. Carried by science blogs and mass media, a new scientific communication ecosystem is forming.

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