PCST Network

Public Communication of Science and Technology


Communication research support for Indian health information policy
A review

V. K. Dubey   Banaras Hindu University, Varanasi, India

Dipak De   Banaras Hindu University, Varanasi, India

Systematic Communication research for Developing Information Policy in national health area gained momentum after Mid 60's. Investigations were attempted in relation to Family Planning measures, mother & child care practices, media utilisation spread and adoption and information needs of various sections of the society.

A review of 500 (Bardhan et al 1984) knowledge, awareness and practices revealed that the information has been able to reach 80 percent urban and 60 percent rural households in the country. 50 studies summarised by RAO (1974) highlighted the role of information technologies such as Radio, T.V., Slide and film shows. T.V. emerged as most important source of creditable communication in both  rural and urban setting. The follow up studies brought opt the need for designing spot programmes relating to  actual middle and lower level socio-economic family suitability. However, word-of-mouth i.e. interpersonal communication remained measure source of decision making in acceptance of family planning measures and mother and child care practices (Sastry et al 1984).

Based on these researches, Govt. of India reoriented its emphasis and got the T.V. programmes rearranged. Interpersonal communication strategy has been adopted through rural voluantry health worker. There changes are consequently paying rich dividends.

A copy of the full paper has not yet been submitted.