The objective of this paper is twofold: first, to analyze the changes happened in the European situation -specially after the fall of the Berlin Wall-, in its efforts to challenge the technological and commercial strength of USA and Japan; second, to consider the current ways of facing the scientific and technological fact; both in Spain and Europe, as a preparation for the journalism that will come next century.
Another main concern of this paper is the study of the problem of the insufficient audiovisual production in Europe (only one sixth of the 125.000 hours per year is produced in Europe). In the light of this, Eureka Audiovisual operation is considered as a solution. The growing importance of multinational corporations and the world manipulation of mass media are also studied as key factors to understand the new role of Europe in the journalism of the next century.
A copy of the full paper has not yet been submitted.