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Public Communication of Science and Technology

 

Making 'science fun' for the public - it's a risky business! Danger
It may foster anti-science sentiment!

Andrea Horvath  

Things that go ‘pop, whistle, fizz and bang in the day’ is the agenda for those who make science fun for the public. What is the image of ‘science’ constantly portrayed here? Are we giving the public a pounding of an overly dramatised romantic vision of what science is, how it works, and what it does? This is not public awareness of science, it is subtle cultural mythology making....but it’s so much fun. The assumption is that fun science makes you smile - well naturally you’ll support it! But this can raise unrealistic expectations of science and may foster anti-science sentiments. We can combat this without being a fun-buster.

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