In general, scientific and educational channel (S&E channel) is a kind of professional television channel which refers to make nature, science, history and character as main creation subjects and mainly plays documentaries. To answer "Strategy of Invigorating the Country through Science, Technology and Education", S&E channel of China Center Television Station (CCTV‐10) was built in 2001, which is the first S&E channel of China. Following CCTV‐10, many provincial television stations built their own S&E channels. From then on, they have developed for six years. They had successful experiences, unsuccessful lessons, and some of them had disappeared because of kinds of reasons. The paper looks back into the development of S&E channels, generalizes the experiences of excellent channels and finds out the weakness by the method of combination of theory and practice, investigation and research, and then points out the improving countermeasures. The purpose of the paper is to find the way to facilitate the development of S&E channels, and make them play a great role in science communication. The study finds the structure of S&E channels of China have had primary dimension and competitiveness: There are twenty‐eight channels named "S&E channel" in China, including ten provincial S&E channels and CCTV‐10. Some provincial S&E channels have had own excellent autonomous programs, and abstract lots of people with high education and high income. But there are many problems in these channels: the regional development remains uneven, and most of them remain lack of high rating and influence; some channels emphasis on too much of entertainment and neglect scientific character; the proportion of their programs which contain science and education in all programs is low, and some of them belie theirs names. So, the paper offers three proposals: Firstly, we should enforce the development of the present S&E channels, and produce and play more programs containing science and education. Secondly, we should combine science with entertainment better in order to abstract audiences. Lastly, the development of S&E channels remains need the support of government in policy and money.

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Public Communication of Science and Technology

 

A brief introduction to scientific and educational channels of China

Yan Yan   China Research Institue for Science Popularization

LING CHEN   China Research Institute for Science Popularization

In general, scientific and educational channel (S&E channel) is a kind of professional television channel which refers to make nature, science, history and character as main creation subjects and mainly plays documentaries. To answer "Strategy of Invigorating the Country through Science, Technology and Education", S&E channel of China Center Television Station (CCTV‐10) was built in 2001, which is the first S&E channel of China. Following CCTV‐10, many provincial television stations built their own S&E channels. From then on, they have developed for six years. They had successful experiences, unsuccessful lessons, and some of them had disappeared because of kinds of reasons. The paper looks back into the development of S&E channels, generalizes the experiences of excellent channels and finds out the weakness by the method of combination of theory and practice, investigation and research, and then points out the improving countermeasures. The purpose of the paper is to find the way to facilitate the development of S&E channels, and make them play a great role in science communication. The study finds the structure of S&E channels of China have had primary dimension and competitiveness: There are twenty‐eight channels named "S&E channel" in China, including ten provincial S&E channels and CCTV‐10. Some provincial S&E channels have had own excellent autonomous programs, and abstract lots of people with high education and high income. But there are many problems in these channels: the regional development remains uneven, and most of them remain lack of high rating and influence; some channels emphasis on too much of entertainment and neglect scientific character; the proportion of their programs which contain science and education in all programs is low, and some of them belie theirs names. So, the paper offers three proposals: Firstly, we should enforce the development of the present S&E channels, and produce and play more programs containing science and education. Secondly, we should combine science with entertainment better in order to abstract audiences. Lastly, the development of S&E channels remains need the support of government in policy and money.

A copy of the full paper has not yet been submitted.

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