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Public Communication of Science and Technology


Content-analytic studies of science news
Innovations and opportunities

William Evans   Department of Literature, Communication, and Culture, Georgia Institute of Technology, Atlanta, Georgia, USA

This paper argues that researchers interested in popular science news can build more sophisticated content analytic research programs by (1) more directly pursuing issues of language, borrowing as needed from recent work in linguistics and rhetoric, and (2) reaffirming and rearticulating the connection between content analytic research and social theory. This latter suggestion entails abandoning the translation view of scientific popularization and going beyond a narrow focus on prestige publications and natural science. In addition, this paper urges researchers to investigate electronic and visual communication of science and to reconsider the role of computers in content analysis.

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