Introduction:
The ALMA Project is a giant, international observatory currently under construction on the high-altitude Chajnantor site in Chile, which will be composed initially of 66 high- precision telescopes, designed to explore cosmic origins by scientists who will open exciting new frontiers.

ALMA is the first real global scientific collaboration, involving partners from Europe, East Asia and North America, in cooperation with the Republic of Chile. Given the global nature of ALMA, with a wide variety of possible audiences, a clear strategic plan for Education and Public Outreach is a pre-requisite to successfully share the science, technology and value of the project worldwide.

Description:
The dynamic collaboration process to formulate and define a strategic plan for ALMA Education and Public Outreach will be presented.

Collecting the input of PCST professionals from all organisations involved in the project, a detailed EPO strategy was established, including the definition of mission, vision, strategic goals and program elements, which will be described in detail.

Among the program elements, we can mention:
News and Public Information
Science Community Outreach
Formal Education
Informal Education
Public Affairs

Specific examples will be given for each of these programs.

Conclusion:
The global ALMA EPO program seeks to inspire in its audiences a strong interest in science, mathematics and technology, improving the scientific literacy of the worldwide public it reaches, in a manner that is engaging, exciting, and inspiring. The challenges behind this endeavor will be discussed, including: the promotion of a research culture that encourages scientists and engineers to be actively involved in  outreach;  the  creation  of  partnerships  with communication  professionals, involving interested people and communities who will function as multipliers; the need of objective metrics to evaluate the impact of ALMA EPO program.

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 [PCST]
PCST Network

Public Communication of Science and Technology

 

A global strategy to inspire the public and scientists
The ALMA case

Gonzalo Argandona   ESO

William Garnier   ALMA JAO

Henri Boffin   ESO

Mark Adams   NRAO

Sergio Cabezon   NRAO/AUI

Introduction:
The ALMA Project is a giant, international observatory currently under construction on the high-altitude Chajnantor site in Chile, which will be composed initially of 66 high- precision telescopes, designed to explore cosmic origins by scientists who will open exciting new frontiers.

ALMA is the first real global scientific collaboration, involving partners from Europe, East Asia and North America, in cooperation with the Republic of Chile. Given the global nature of ALMA, with a wide variety of possible audiences, a clear strategic plan for Education and Public Outreach is a pre-requisite to successfully share the science, technology and value of the project worldwide.

Description:
The dynamic collaboration process to formulate and define a strategic plan for ALMA Education and Public Outreach will be presented.

Collecting the input of PCST professionals from all organisations involved in the project, a detailed EPO strategy was established, including the definition of mission, vision, strategic goals and program elements, which will be described in detail.

Among the program elements, we can mention:
News and Public Information
Science Community Outreach
Formal Education
Informal Education
Public Affairs

Specific examples will be given for each of these programs.

Conclusion:
The global ALMA EPO program seeks to inspire in its audiences a strong interest in science, mathematics and technology, improving the scientific literacy of the worldwide public it reaches, in a manner that is engaging, exciting, and inspiring. The challenges behind this endeavor will be discussed, including: the promotion of a research culture that encourages scientists and engineers to be actively involved in  outreach;  the  creation  of  partnerships  with communication  professionals, involving interested people and communities who will function as multipliers; the need of objective metrics to evaluate the impact of ALMA EPO program.

A copy of the full paper has not yet been submitted.

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