This workshop offers a strongly participatory session looking at the use of multimedia in public science communication. Some projects/products aim to deal with particular issues (eg Genetic engineering), others aim to be a stimulus for increasing public awareness and comprehension. But are they effective and how far do they go? Where could they be improved? What are the strengths and limitations of the medium?
 
Delegates will look at some products together, then discuss their merits and drawbacks. The discussion will be moderated in a structured way, posing questions and highlighting issues which delegates will then discuss. Where available, public survey data will be presented for discussion to help give the session a quantitative baseline.
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PCST Network

Public Communication of Science and Technology

 

How effective is multimedia as a vehicle for public science communication

Malcolm Paterson  

Tom Mcginness  

This workshop offers a strongly participatory session looking at the use of multimedia in public science communication. Some projects/products aim to deal with particular issues (eg Genetic engineering), others aim to be a stimulus for increasing public awareness and comprehension. But are they effective and how far do they go? Where could they be improved? What are the strengths and limitations of the medium?
 
Delegates will look at some products together, then discuss their merits and drawbacks. The discussion will be moderated in a structured way, posing questions and highlighting issues which delegates will then discuss. Where available, public survey data will be presented for discussion to help give the session a quantitative baseline.

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