A certain amount of mistrust exists between scientists and the media. TV journalists are looking for simple -brief – straightforward explanations, without caveats and provisos. Scientists are reluctant to reduce complex research into simple, jargon free "yes and no" answers. This workshop will endeavour to find the common ground.
 
It will explore the art of putting across complex scientific concepts in simple layman's terms for television, and in brief.. It will include excerpts from some of the more successful - and maybe some not so successful, depending on the willingness of the scientist concerned, perhaps, a demonstration interview with a willing scientist.
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PCST Network

Public Communication of Science and Technology

 

Exploring the art of putting across complex scientific explanations simply and briefly for television

Alison Leigh  

Ian Plimer  

A certain amount of mistrust exists between scientists and the media. TV journalists are looking for simple -brief – straightforward explanations, without caveats and provisos. Scientists are reluctant to reduce complex research into simple, jargon free "yes and no" answers. This workshop will endeavour to find the common ground.
 
It will explore the art of putting across complex scientific concepts in simple layman's terms for television, and in brief.. It will include excerpts from some of the more successful - and maybe some not so successful, depending on the willingness of the scientist concerned, perhaps, a demonstration interview with a willing scientist.

A copy of the full paper has not yet been submitted.

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