Many issues have potential to become crises which can cripple large or small organisations if not identified early and managed successfully. Issues represent both threats and opportunities for an organisation and may arise internally or out of any dimension of the total environment in which an organisation exists. Frequently, issues contain some dimension of scientific or technological risk which is often poorly understood in the community. However, regardless of the level of understanding, all issues exist in an emotional context which colour community reception of relevant information. This workshop will explore the communication of science in the context of an issue.

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 [PCST]
PCST Network

Public Communication of Science and Technology

 

Managing an issue involving risk

Kerrie Mullins-Gunst  

Many issues have potential to become crises which can cripple large or small organisations if not identified early and managed successfully. Issues represent both threats and opportunities for an organisation and may arise internally or out of any dimension of the total environment in which an organisation exists. Frequently, issues contain some dimension of scientific or technological risk which is often poorly understood in the community. However, regardless of the level of understanding, all issues exist in an emotional context which colour community reception of relevant information. This workshop will explore the communication of science in the context of an issue.

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