Last years were marked by the impressive explosion of social media and Web 2.0. This phenomenon could not have an impact on the practices of scientific communication and, therefore, also in science centers and museums.

The presentation will try to analyze the current situation in this field, despite taking into account the great speed with which these new connective tools mutate and transform.

The aim is that of introducing some examples of using social media not only for promotional purposes but, more importantly, to establish a new relationship between the staff of museums and science centers and their audience, both real and virtual. This is not only to communicate in different ways, but it is an opportunity to review and revise concepts such as hierarchy, governance, authority and “power” within cultural institutions.

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Public Communication of Science and Technology

 

The use of social media in science centres and museums
From viral marketing to involvement of public in programming activities and contents

Luigi Amodio   Fondazione Idis-Città della Scienza, Naples

Last years were marked by the impressive explosion of social media and Web 2.0. This phenomenon could not have an impact on the practices of scientific communication and, therefore, also in science centers and museums.

The presentation will try to analyze the current situation in this field, despite taking into account the great speed with which these new connective tools mutate and transform.

The aim is that of introducing some examples of using social media not only for promotional purposes but, more importantly, to establish a new relationship between the staff of museums and science centers and their audience, both real and virtual. This is not only to communicate in different ways, but it is an opportunity to review and revise concepts such as hierarchy, governance, authority and “power” within cultural institutions.

A copy of the full paper has not yet been submitted.

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