The organizers are one of the key factors that determine the effect of a science communication activity. They play an important role in the whole process including the period of communication strategy design, venue practice, et al. Since 2007, the evaluation of the organizers for Chinese typical science communication activities such as the National Science Communication Day and Beijing Science Week has been carried out by our group. It is expected to find out the advantage and disadvantage in holding such large scale science communication activities from the perspective of the organizers. Certainly, the results should be understood together with the other perspective evaluation such as the public and experts’ perspective, which could be much more objective. The utilized investigation methods include questionnaire, interview and observation. There would be some minor changes in different year’s evaluation. The items of the questionnaire record the characteristic of continuity and progress, and the statistical results show some interesting issues. Combined with the interview, the organizers’ choices could be better understood. By this study, the organizers’ quality could be reflected to some extent, and the public’s behavior in the activity is presented from the organizers’ point of view . The enlightenment from the study is beneficial for the following years’ practice in future.

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Public Communication of Science and Technology

 

Focusing on the organizers of science communication activities

Junping Hu   China Research Institute for Science Popularization

The organizers are one of the key factors that determine the effect of a science communication activity. They play an important role in the whole process including the period of communication strategy design, venue practice, et al. Since 2007, the evaluation of the organizers for Chinese typical science communication activities such as the National Science Communication Day and Beijing Science Week has been carried out by our group. It is expected to find out the advantage and disadvantage in holding such large scale science communication activities from the perspective of the organizers. Certainly, the results should be understood together with the other perspective evaluation such as the public and experts’ perspective, which could be much more objective. The utilized investigation methods include questionnaire, interview and observation. There would be some minor changes in different year’s evaluation. The items of the questionnaire record the characteristic of continuity and progress, and the statistical results show some interesting issues. Combined with the interview, the organizers’ choices could be better understood. By this study, the organizers’ quality could be reflected to some extent, and the public’s behavior in the activity is presented from the organizers’ point of view . The enlightenment from the study is beneficial for the following years’ practice in future.

A copy of the full paper has not yet been submitted.

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