THE WONDERFUL WORD OF AESTHETIC AND BEAUTY

The wonderful world of aesthetic affects many people – at some point in their lives, in front of the magic mirror, they are waiting for the answer to the question: “Mirror, mirror of ebony, tell me, tell me...” revealed by the Brothers Grimm, unless they have been heard, admired and possessed the most beautiful things, made the best action...

From the depths of time, beauty sublimes the world. Beauty can sublime objects, human beings and sciences. It is undoubtedly because of this quality that it is perceived and it is judged. Many people criticize it, order, control or shape it. Some people build it or acquire it under art forms (visual arts, architecture...), others expose its aesthetic arts’ aspect (Museums, sets...) while some urge the beauty to own their bodies with aesthetic development of science (surgery,..).

Then, if the abstract notion of beauty covers many areas, for which (s) reason (s) wouldn’t the issue of aesthetics beauty emerge in the scientific communication?

This aporia can still be asked: can scientific communication be aesthetic, beautiful?

Through various professional communications experiences, we’ll first project ourselves into the world of beauty with the history of philosophy and Plato for which beauty is inseparable from the quality. We will also pay tribute to Kant and Hegel to the concepts of freedom and truth without which Beauty is not. Then, we’ll discover how Burke includes the concept of pleasure in aesthetic.

In light of these thinkers, we’ll finally know the answer to the main question: “Mirror, mirror, I am a scientific communication. Quality, honesty and beauty are my goals. Can I be truly beautiful? Am I aesthetic?...”

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“Mirror, mirror, tell me if the scientific communication is aesthetic...”

Marie-Nathalie Jauffret-Cervetti   International University of Monaco (IUM)

THE WONDERFUL WORD OF AESTHETIC AND BEAUTY

The wonderful world of aesthetic affects many people – at some point in their lives, in front of the magic mirror, they are waiting for the answer to the question: “Mirror, mirror of ebony, tell me, tell me...” revealed by the Brothers Grimm, unless they have been heard, admired and possessed the most beautiful things, made the best action...

From the depths of time, beauty sublimes the world. Beauty can sublime objects, human beings and sciences. It is undoubtedly because of this quality that it is perceived and it is judged. Many people criticize it, order, control or shape it. Some people build it or acquire it under art forms (visual arts, architecture...), others expose its aesthetic arts’ aspect (Museums, sets...) while some urge the beauty to own their bodies with aesthetic development of science (surgery,..).

Then, if the abstract notion of beauty covers many areas, for which (s) reason (s) wouldn’t the issue of aesthetics beauty emerge in the scientific communication?

This aporia can still be asked: can scientific communication be aesthetic, beautiful?

Through various professional communications experiences, we’ll first project ourselves into the world of beauty with the history of philosophy and Plato for which beauty is inseparable from the quality. We will also pay tribute to Kant and Hegel to the concepts of freedom and truth without which Beauty is not. Then, we’ll discover how Burke includes the concept of pleasure in aesthetic.

In light of these thinkers, we’ll finally know the answer to the main question: “Mirror, mirror, I am a scientific communication. Quality, honesty and beauty are my goals. Can I be truly beautiful? Am I aesthetic?...”

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