Engagement is the critical concept to enhancing communicative effectiveness. However, it is often treated as a normative, pushy movement concept for scientific literacy rather than a process of genuine behavior. Engagement is not easy to grasp and obtain without conceptualizing its behavioral acts components, for example, exposing, focusing attention, questioning, cognizing, and so on. On the other hand, it is argued that traditional, content-focused communication has been over-emphasized for effects studies. This study tests how further engagement obtains by a different sequence of those exposing, focusing attention, questioning and cognizing acts with regard to food poisoning and its scientific solution, food irradiation. Now a rigorous experiment is under operation. We will report the results and demonstrate how much critical those different acts-sequences with the same content are to enhancing engagement with food poisoning and food irradiation and constructing their possible outcomes, that is, impressions of food poisoning and food irradiation.

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Public Communication of Science and Technology

 

Enhancing engagement by communicating acts
An experiment with food poisoning and food irradiation

Hak-Soo Kim   Professor of Communication, Sogang University

Engagement is the critical concept to enhancing communicative effectiveness. However, it is often treated as a normative, pushy movement concept for scientific literacy rather than a process of genuine behavior. Engagement is not easy to grasp and obtain without conceptualizing its behavioral acts components, for example, exposing, focusing attention, questioning, cognizing, and so on. On the other hand, it is argued that traditional, content-focused communication has been over-emphasized for effects studies. This study tests how further engagement obtains by a different sequence of those exposing, focusing attention, questioning and cognizing acts with regard to food poisoning and its scientific solution, food irradiation. Now a rigorous experiment is under operation. We will report the results and demonstrate how much critical those different acts-sequences with the same content are to enhancing engagement with food poisoning and food irradiation and constructing their possible outcomes, that is, impressions of food poisoning and food irradiation.

A copy of the full paper has not yet been submitted.

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