How should we suppose our considerations and arguments formed for new emerge science, especially, after reading the related news and reports? Public understanding and beliefs, regarding scientific issues, are heavily influenced by news and media exposure (Hwang & Southwell, 2009). That is to say the mass media is a “convenient” and “efficient” way for public to acquire primary ideas about newly emergent scientific issues such as nanotechnology. This study will investigate “media attitude” by utilizing the news of “nanotechnology” as a reasonable sample from which to draw results. The goal of our study is to investigate media attitudes in Taiwan, towards nanotechnology.

Investigating the local media attitude toward emerging science and technology such as nanotechnology is a worthy step to figure out the important factor that impacts Taiwan people’s opinions about the emerging scientific issues (Cheufele & Lewenstein, 2005). For this purpose, our investigation cites news from United Daily News in Taiwan, and utilizes textual analysis to draw a picture of medias’ perspectives about nanotechnology. Our study extracted 114 reports from around two millions of news reports from United Daily News (2002 to 2009). According to further textual analysis, our result shows that all 114 Nano ceramic news reports were in fact commercials. The majority of those reports were commercials for “bathroom equipment” and “building material”. Of the 114 news, 54 news reports were coded as positive, 60 news items were coded as “non-related”, and no reports were negative. The media attitude in Taiwan holds a wholly positive opinion towards nano ceramic related science.

Based on our results, we find that Taiwan media holds a positive attitude towards nanotechnology The fact that nanotechnology news reports are in reality simply product commercials may explain why media attitudes are completely positive and only talk about the advantages and benefits of nanotechnology. The diversity and objectivity of reports in media seems to be strongly affected by commercial sponsorship. Thus, it’s worthy for the government to place importance on the diversity and objectivity of reporting in our media context, especially on the scientific issues with which people are not familiar. Otherwise, there’ll probably make a horrible danger: the society view and value will be led to the only “one way”, the way only guides to one direction: blind.

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What the media wants us to believe
Investigating taiwan media attitudes towards nanotechnology

Pei-Ling Lin   National Taiwan Normal University

Yuen-Hsien Tseng   National Taiwan Normal University

Hsiang-Hu Liu   National Taiwan Normal University

Chun-Yen Chang   National Taiwan Normal University

How should we suppose our considerations and arguments formed for new emerge science, especially, after reading the related news and reports? Public understanding and beliefs, regarding scientific issues, are heavily influenced by news and media exposure (Hwang & Southwell, 2009). That is to say the mass media is a “convenient” and “efficient” way for public to acquire primary ideas about newly emergent scientific issues such as nanotechnology. This study will investigate “media attitude” by utilizing the news of “nanotechnology” as a reasonable sample from which to draw results. The goal of our study is to investigate media attitudes in Taiwan, towards nanotechnology.

Investigating the local media attitude toward emerging science and technology such as nanotechnology is a worthy step to figure out the important factor that impacts Taiwan people’s opinions about the emerging scientific issues (Cheufele & Lewenstein, 2005). For this purpose, our investigation cites news from United Daily News in Taiwan, and utilizes textual analysis to draw a picture of medias’ perspectives about nanotechnology. Our study extracted 114 reports from around two millions of news reports from United Daily News (2002 to 2009). According to further textual analysis, our result shows that all 114 Nano ceramic news reports were in fact commercials. The majority of those reports were commercials for “bathroom equipment” and “building material”. Of the 114 news, 54 news reports were coded as positive, 60 news items were coded as “non-related”, and no reports were negative. The media attitude in Taiwan holds a wholly positive opinion towards nano ceramic related science.

Based on our results, we find that Taiwan media holds a positive attitude towards nanotechnology The fact that nanotechnology news reports are in reality simply product commercials may explain why media attitudes are completely positive and only talk about the advantages and benefits of nanotechnology. The diversity and objectivity of reports in media seems to be strongly affected by commercial sponsorship. Thus, it’s worthy for the government to place importance on the diversity and objectivity of reporting in our media context, especially on the scientific issues with which people are not familiar. Otherwise, there’ll probably make a horrible danger: the society view and value will be led to the only “one way”, the way only guides to one direction: blind.

A copy of the full paper has not yet been submitted.

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