The beautification of biotechnology in the media has attracted considerable attention among specialists in Science Communication and Science, Technology, and Society. As a result, we know about the presence of patterns in, for example, the use of the metaphors employed in order to promote a whole range of biotechnologies, from genetically modified organisms to cloning. Several Science, Technology and Society scholars have argued that textual and visual mechanisms of media beautification of biotechnology were developed in response to widespread public concern about biotechnology, which frequently took the form of open resistance to biotechnology. We know much less about media strategies that have aimed at the beautification of another defining technology of our era, that of wind farms. Noticeably, wind farms are by now, also, a technology that faces considerable resistance. Part of this paper introduces to our study on the way the technology of wind farms has been beautified by media strategies, in response to this resistance. Central, however, to our paper is a comparison between the way stem cells and wind farms have been portrayed in the media. This comparison is based on primary research in several of the most popular Greek newspapers and periodicals.

">
 [PCST]
PCST Network

Public Communication of Science and Technology

 

Between the regenerative and the renewable
Patterns in the media beautification of technology and science, from stem cells to wind farms

Constantinos Morfakis   Department of Philosophy and History of Science, National and Kapodistrian University of Athens

Katerina Vlantoni   Department of Philosophy and History of Science, National and Kapodistrian University of Athens

Dimitris Katsaros   Department of Philosophy and History of Science, National and Kapodistrian University of Athens

Aristotle Tympas   Department of Philosophy and History of Science, National and Kapodistrian University of Athens

The beautification of biotechnology in the media has attracted considerable attention among specialists in Science Communication and Science, Technology, and Society. As a result, we know about the presence of patterns in, for example, the use of the metaphors employed in order to promote a whole range of biotechnologies, from genetically modified organisms to cloning. Several Science, Technology and Society scholars have argued that textual and visual mechanisms of media beautification of biotechnology were developed in response to widespread public concern about biotechnology, which frequently took the form of open resistance to biotechnology. We know much less about media strategies that have aimed at the beautification of another defining technology of our era, that of wind farms. Noticeably, wind farms are by now, also, a technology that faces considerable resistance. Part of this paper introduces to our study on the way the technology of wind farms has been beautified by media strategies, in response to this resistance. Central, however, to our paper is a comparison between the way stem cells and wind farms have been portrayed in the media. This comparison is based on primary research in several of the most popular Greek newspapers and periodicals.

A copy of the full paper has not yet been submitted.

BACK TO TOP