This proposal is based on the use of the image on the scientific communication, from the discipline of the visual rhetoric to achieve its feasibility in the social appropriation of science in Chiapas’s rural communities. And the following strategies for it appear to be:

To motivate to the scientific society to use a visual language as effective tool of communication with the purpose of spreading the results of its labor in benefit of the communities with those who work and others.

To offer a practical option to the scientists to spread (to exhibit and to express in an accessible language) their knowledge to society.

To use the visual rhetoric as an proposal that translates the specialized language of the scientists into a visual language.

To revalue the possibilities of efficiency and the aesthetics of the image in communication.

To evaluate the social impact of this study in the communities with reference to the level of appropriation of this knowledge that was achieved in every community inside the proposal. As well as to measure the influence that the visual rhetoric for the appropriation of this knowledge had.

The proposal has an academic character that will be present during the process, first studying the problem of the lack of information and the cultural differences through that the population lives in the south of Mexico, trying to rescue the possibilities of efficiency and aesthetics that takes the image as an accessible language for all the cultures. After the problem is in context and the need that has the society to understand the scientific language of the scientists, proposes a scientific communication itself across the use of the rhetorical image.

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Public Communication of Science and Technology

 

The visual rhetoric in the science communication
A proposal for chiapas’s rural communities

Rolando Corzo   Mexico

Julieta Valentina García Méndez   Mexico

Patricia Hernández Juan   Mexico

Vidalma del Rosario Bezares Sarmiento   Mexico

This proposal is based on the use of the image on the scientific communication, from the discipline of the visual rhetoric to achieve its feasibility in the social appropriation of science in Chiapas’s rural communities. And the following strategies for it appear to be:

To motivate to the scientific society to use a visual language as effective tool of communication with the purpose of spreading the results of its labor in benefit of the communities with those who work and others.

To offer a practical option to the scientists to spread (to exhibit and to express in an accessible language) their knowledge to society.

To use the visual rhetoric as an proposal that translates the specialized language of the scientists into a visual language.

To revalue the possibilities of efficiency and the aesthetics of the image in communication.

To evaluate the social impact of this study in the communities with reference to the level of appropriation of this knowledge that was achieved in every community inside the proposal. As well as to measure the influence that the visual rhetoric for the appropriation of this knowledge had.

The proposal has an academic character that will be present during the process, first studying the problem of the lack of information and the cultural differences through that the population lives in the south of Mexico, trying to rescue the possibilities of efficiency and aesthetics that takes the image as an accessible language for all the cultures. After the problem is in context and the need that has the society to understand the scientific language of the scientists, proposes a scientific communication itself across the use of the rhetorical image.

A copy of the full paper has not yet been submitted.

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