How does architecture and public science communication relate? Could aesthetics become an instrument to enhance scientific communication and cultural identification? Nowadays, a multidisciplinary approach is fundamental to engage the public in order to communicate scientific knowledge, increase comprehension, and promote opinion making. This article explores the physical and conceptual relations between public science communication and the museums design as an asset to promote science understanding and technology appropriation.

Museums have evolved from being closed enclosures with exclusive access, to public knowledge centers. Today, participatory activities, engagement, dynamic sceneries, and interactive platforms, are part of the modus operandi of science and technology museums. From previous investigations, we have learned that the key to a successful learning experience is to involve the audience by allowing them to perceive knowledge through their senses. Science and technology museums should therefore establish a connection among design, information, and public; creating an environment that enhances active participation in order to internalize and retain information in the long-term memory.

Throughout history, architecture has been responsible for designing and shaping the space we live in. It has provided shelter for human beings, but it has also proven to be a cultural, political, and economic expression, as well as a social and technological statement of society and its time. Aesthetics is part of the design process that materializes concepts into physical forms and sensorial experiences. Therefore, the museums design is the first step to establish a dialogue with its visitors, and start the communicating process.

Having this in mind, it becomes part of the design process to aim towards these objectives, attracting and engaging public from all ages. Communicating science should become part of the social and cultural imaginary. The museum must be itself an expression of science and technology. Through forms, sensations, spaces, materials, accessibility, and technologies, a museum has the responsibility of bringing together culture and scientific knowledge. It is important to establish a relation between design elements, society, and public science communication objectives. This set of associations will allow us to design museums that heighten the connection between science and visitors, generating a memorable learning experience.

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Public Communication of Science and Technology

 

Architecture and public science communication
The role of aesthetics and design in science and technology museums

Patricia Cabello   Instituto Tecnológico de Estudios Superiores de Monterrey, Campus Ciudad de México

How does architecture and public science communication relate? Could aesthetics become an instrument to enhance scientific communication and cultural identification? Nowadays, a multidisciplinary approach is fundamental to engage the public in order to communicate scientific knowledge, increase comprehension, and promote opinion making. This article explores the physical and conceptual relations between public science communication and the museums design as an asset to promote science understanding and technology appropriation.

Museums have evolved from being closed enclosures with exclusive access, to public knowledge centers. Today, participatory activities, engagement, dynamic sceneries, and interactive platforms, are part of the modus operandi of science and technology museums. From previous investigations, we have learned that the key to a successful learning experience is to involve the audience by allowing them to perceive knowledge through their senses. Science and technology museums should therefore establish a connection among design, information, and public; creating an environment that enhances active participation in order to internalize and retain information in the long-term memory.

Throughout history, architecture has been responsible for designing and shaping the space we live in. It has provided shelter for human beings, but it has also proven to be a cultural, political, and economic expression, as well as a social and technological statement of society and its time. Aesthetics is part of the design process that materializes concepts into physical forms and sensorial experiences. Therefore, the museums design is the first step to establish a dialogue with its visitors, and start the communicating process.

Having this in mind, it becomes part of the design process to aim towards these objectives, attracting and engaging public from all ages. Communicating science should become part of the social and cultural imaginary. The museum must be itself an expression of science and technology. Through forms, sensations, spaces, materials, accessibility, and technologies, a museum has the responsibility of bringing together culture and scientific knowledge. It is important to establish a relation between design elements, society, and public science communication objectives. This set of associations will allow us to design museums that heighten the connection between science and visitors, generating a memorable learning experience.

A copy of the full paper has not yet been submitted.

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