In May 2000, ESRIN, the Italian establishment of the European Space Agency (ESA), started a collaboration with the television channel Rainews.

Born about 10 years ago, Rainews is the “all-news” digital channel of the Italian public television (RAI). It transmits 24 hours in a day and it is the most diffuse all-news channel in Italy. Thanks to its staff and the many experts who take part to the in depth analysis, RaiNews is perceived as an authoritative and reliable source of information by the Italian public opinion. It is a quite rare white whale in the Italian information network!

In the first 5 years of collaboration, each Thursday an ESA representative (Stefano Sandrelli) was interviewed by a professional journalist of RAI, as a 5-6 minutes deepening of the 5 p.m. edition of News and broadcasterd live. The interviews were replied on Thursday night and in the early morning of Saturday.

Year by year the collaboration grew up to reach a 30-60 minutes duration. It began a real programme with a title, Spacelab. Thanks to the effort of Marco Dedola (Rainews) 117 and Valerio Rossi Albertini (CNR), during last Spring we got relevant audience results. Now we are broadcasted live from 10 pm to 10:30 or 11:00 pm, and replied 4 times
in the following days. The Auditel data shows from 300 to 500 thousands spectators every week, with a significant increase of the audience with respect both to the previous and the following programme of Rainews. It show that Spacelab has a following.

Interviews are largely informal and close to a dialogue rather than an academic point of view “from the space”. They are strictly linked to the weekly news and prepared in the morning of the same day. The 30-minutes-duration interviews also involve another guest, chosen by Rainews according to the specific argument.

The subject is chosen among the most debated news of the week, going from Dark Energy to an Earthquake, from an astronaut mission on the ISS to the famous neutrino- faster-than-the-light experiment. Video, images and animations are provided by the ESA television service and by press agencies.

We deal with research as a human activity, so that doubts and criticisms are welcome during the interview. As a result of eleven years of uninterrupted collaboration, we have overcome 500 hundreds interviews, quite a record for RAI. About 40% of them are dedicated to astronomy, which is now seen by Rainews as an source of daily news.

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Public Communication of Science and Technology

 

Esa on rainews
A new format for scientific communication on television; Space as a source of daily news

Stefano Sandrelli   INAF - Astronomical Observatory of Brera

In May 2000, ESRIN, the Italian establishment of the European Space Agency (ESA), started a collaboration with the television channel Rainews.

Born about 10 years ago, Rainews is the “all-news” digital channel of the Italian public television (RAI). It transmits 24 hours in a day and it is the most diffuse all-news channel in Italy. Thanks to its staff and the many experts who take part to the in depth analysis, RaiNews is perceived as an authoritative and reliable source of information by the Italian public opinion. It is a quite rare white whale in the Italian information network!

In the first 5 years of collaboration, each Thursday an ESA representative (Stefano Sandrelli) was interviewed by a professional journalist of RAI, as a 5-6 minutes deepening of the 5 p.m. edition of News and broadcasterd live. The interviews were replied on Thursday night and in the early morning of Saturday.

Year by year the collaboration grew up to reach a 30-60 minutes duration. It began a real programme with a title, Spacelab. Thanks to the effort of Marco Dedola (Rainews) 117 and Valerio Rossi Albertini (CNR), during last Spring we got relevant audience results. Now we are broadcasted live from 10 pm to 10:30 or 11:00 pm, and replied 4 times
in the following days. The Auditel data shows from 300 to 500 thousands spectators every week, with a significant increase of the audience with respect both to the previous and the following programme of Rainews. It show that Spacelab has a following.

Interviews are largely informal and close to a dialogue rather than an academic point of view “from the space”. They are strictly linked to the weekly news and prepared in the morning of the same day. The 30-minutes-duration interviews also involve another guest, chosen by Rainews according to the specific argument.

The subject is chosen among the most debated news of the week, going from Dark Energy to an Earthquake, from an astronaut mission on the ISS to the famous neutrino- faster-than-the-light experiment. Video, images and animations are provided by the ESA television service and by press agencies.

We deal with research as a human activity, so that doubts and criticisms are welcome during the interview. As a result of eleven years of uninterrupted collaboration, we have overcome 500 hundreds interviews, quite a record for RAI. About 40% of them are dedicated to astronomy, which is now seen by Rainews as an source of daily news.

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