The media contribution to the knowledge on science and technology issues is a feature of modern society, as media serves as a constant source of information and keeps the individual connected to their socio-cultural environment. Access to information through television and magazines seems to be a common way to update on what is constantly being produced in science and technology. Therefore, this article, which is part of a larger research, aimed at assessing students' access to information on science and technology through television and asking them about their reading preferences in magazines. The sample consisted of students from the five great Brazilian regions and how the data collection was performed by using opinion surveys (quantitative) and focus group (qualitative). The results indicate low rates of access to information regarding science and technology, both in magazines and on television.

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Public Communication of Science and Technology

 

Audience of Brazilian students in science and technology programs on television and magazines

Raquel Roberta Bertoldo   Universidade Estadual do Oeste do Paraná

Marcia Borin da Cunha   Universidade Estadual do Oeste do Paraná

Olga Maria Ritter Peres   Universidade Estadual do Oeste do Paraná

Angela Camila Pinto Duncke   Universidade Federal do Rio de Janeiro

Marcelo Giordan   Universidade de São Paulo

The media contribution to the knowledge on science and technology issues is a feature of modern society, as media serves as a constant source of information and keeps the individual connected to their socio-cultural environment. Access to information through television and magazines seems to be a common way to update on what is constantly being produced in science and technology. Therefore, this article, which is part of a larger research, aimed at assessing students' access to information on science and technology through television and asking them about their reading preferences in magazines. The sample consisted of students from the five great Brazilian regions and how the data collection was performed by using opinion surveys (quantitative) and focus group (qualitative). The results indicate low rates of access to information regarding science and technology, both in magazines and on television.

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