The project Images of Knowledge uses scientific images to communicate science for a broad public. The images are chosen among many generated from research and other academic works by professors, students and staff of the Federal University of Minas Gerais. Images may derive from several sources such as microscopes, softwares, drawings, photographs and graphics. Although the image itself is the trigger for the communication of the scientific object, the project involves production of TV spots with the researcher. All images are explained by a caption and short texts in a section referred as Saiba Mais (More on the topic) which provides more details on the research in focus. The project has contacted some researchers to talk about their contribution to science. We will be presenting the contribution that the project gives to create a culture of science popularization among researchers of the University. Although the video spots created are broadcast in the University cable channel and video channel (UFMGTube), there is a difference from the programs produced especially for TV. The implications of constructing this methodology will be discussed.

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Public Communication of Science and Technology

 

Images of knowledge (imagens do conhecimento)

Adriana Aparecida Lemos Torres   Universidade Federal de Minas Gerais - UFMG

Ana Paula Domingos Vieira Pahlevan Nejad   Universidade Federal de Minas Gerais - UFMG

Elze de Souza Freitas   Universidade Federal de Minas Gerais - UFMG

Glaucia Faria Rodrigues da Silva   Universidade Federal de Minas Gerais - UFMG

Guímel Fonseca de Oliveira   Universidade Federal de Minas Gerais - UFMG

Leonardo Chalub – Universidade Federal de Minas Gerais - UFMG

The project Images of Knowledge uses scientific images to communicate science for a broad public. The images are chosen among many generated from research and other academic works by professors, students and staff of the Federal University of Minas Gerais. Images may derive from several sources such as microscopes, softwares, drawings, photographs and graphics. Although the image itself is the trigger for the communication of the scientific object, the project involves production of TV spots with the researcher. All images are explained by a caption and short texts in a section referred as Saiba Mais (More on the topic) which provides more details on the research in focus. The project has contacted some researchers to talk about their contribution to science. We will be presenting the contribution that the project gives to create a culture of science popularization among researchers of the University. Although the video spots created are broadcast in the University cable channel and video channel (UFMGTube), there is a difference from the programs produced especially for TV. The implications of constructing this methodology will be discussed.

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