The present work examines the factors that influence journalists to publish research and opinions of Ph.D. Said R. Casolco, Mexican researcher who has been able to get attention from the media for more than four years due to his specialization in superplastic materials field and research focused in porous materials, processes related to the behaviour of biomaterials.  Also he has developed 25 patents and registered seven trademarks. 

Asking journalists about the factors that make them to publish topics related to Said R. Casolco‟s fields, we have been able to know the reasons that make science to be in front page news and to realize the importance of the University’s Press Office where he works. Nowadays scientist and journalists have a strong relationship because of the mediation of the Press Office to urge informal talks, well written press releases, press conferences, availability for interviews, recommending science topics for journalists and emphasizing scientist‟s qualifications. 

Scientist‟s communication skills are other reasons to encourage journalists to be interested in science news and to have more possibilities to be published.  These actions have given successful facts; Said R. Casolco in 2013 accepted an honorific mention in the National Award of Scientific Journalism and Divulgation given by the National Council of Science of Technology (Conacyt).

Furthermore he has achieved more than 300 notes in local and national press and he has gotten more than 50 TV reports in local and national networks, 100 mentions in radio and one thousand in online papers. 

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Public Communication of Science and Technology

 

Reasons and facts that make science to be in front page
The case of a Mexican researcher in the local and national press

S.R Casolco   Tecnológico de Monterrey, Campus Puebla

A.Castro García   Tecnológico de Monterrey, Campus Puebla

P Olguin   Tecnológico de Monterrey, Campus Puebla

L.Mateos Espejel   Tecnológico de Monterrey, Campus Puebla

The present work examines the factors that influence journalists to publish research and opinions of Ph.D. Said R. Casolco, Mexican researcher who has been able to get attention from the media for more than four years due to his specialization in superplastic materials field and research focused in porous materials, processes related to the behaviour of biomaterials.  Also he has developed 25 patents and registered seven trademarks. 

Asking journalists about the factors that make them to publish topics related to Said R. Casolco‟s fields, we have been able to know the reasons that make science to be in front page news and to realize the importance of the University’s Press Office where he works. Nowadays scientist and journalists have a strong relationship because of the mediation of the Press Office to urge informal talks, well written press releases, press conferences, availability for interviews, recommending science topics for journalists and emphasizing scientist‟s qualifications. 

Scientist‟s communication skills are other reasons to encourage journalists to be interested in science news and to have more possibilities to be published.  These actions have given successful facts; Said R. Casolco in 2013 accepted an honorific mention in the National Award of Scientific Journalism and Divulgation given by the National Council of Science of Technology (Conacyt).

Furthermore he has achieved more than 300 notes in local and national press and he has gotten more than 50 TV reports in local and national networks, 100 mentions in radio and one thousand in online papers. 

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