There is a widely held notion that (all) research can and should be disseminated to a wider audience and that researchers, as well as journalists, may draw many benefits from collaborating in this manner. The purpose of this paper is to demonstrate that the issue may not be as easy as such. There are substantial reasons why this effort fails time and again and that the effort frustrates both parties. This paper will, following a short state of the art, give an account of a research dissemination experiment conducted at the University of Southern Denmark. The experiment brought 10 researchers without media experience into collaboration with each their journalist without science communication experience. Their task: to disseminate the researcher‟s work. This effort gave rise to much reflection, but not publishable journalistic products about research.

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Water and oil don’t mix
On journalistic dissemination of research in news media

Charlotte Wien   University of Southern Denmark

There is a widely held notion that (all) research can and should be disseminated to a wider audience and that researchers, as well as journalists, may draw many benefits from collaborating in this manner. The purpose of this paper is to demonstrate that the issue may not be as easy as such. There are substantial reasons why this effort fails time and again and that the effort frustrates both parties. This paper will, following a short state of the art, give an account of a research dissemination experiment conducted at the University of Southern Denmark. The experiment brought 10 researchers without media experience into collaboration with each their journalist without science communication experience. Their task: to disseminate the researcher‟s work. This effort gave rise to much reflection, but not publishable journalistic products about research.

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