It is noticeable that the Brazilian publishing industry has been paying attention to new market circumstances relating to the child's universe. Brazil went through, in the past ten years, a time of great economic stimulus by the government to increase household consumption. Thereby, despite the recent drop in numbers of the sector, it is believed that we are in a favorable moment for the juvenile literary market. The number of libraries increases, considering the large networks, and the sale of children's books occupies the second place in the ranking, with 74%, between the types of books sold by bookstores. However, the concern in communicating information contents and stimulate the pleasure of reading passes, increasingly, to integrate a background in consumer choice for many, directly affecting the space devoted to books whose purpose is to promote science. This research aims to present some considerations on child literary market and the dissemination of science and point out a survey of books with the potential to disseminate scientific knowledge. The methodology used was based on searches conducted in bookstores, publishers’ catalogs, centers and science museums and websites, using the following keywords: science for children, children's books and science. The results show that it is still little the space for titles with this bias. Additionally, the acquisition and distribution of these books are still directly related to government procurement. Therefore, this research becomes a necessary initiative to propagate and make known books for children that aim to popularize science.

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The children's book market in Brazil and the dissemination of science’s books

Graziele Scalfi   Universidade Estadual de Campinas

It is noticeable that the Brazilian publishing industry has been paying attention to new market circumstances relating to the child's universe. Brazil went through, in the past ten years, a time of great economic stimulus by the government to increase household consumption. Thereby, despite the recent drop in numbers of the sector, it is believed that we are in a favorable moment for the juvenile literary market. The number of libraries increases, considering the large networks, and the sale of children's books occupies the second place in the ranking, with 74%, between the types of books sold by bookstores. However, the concern in communicating information contents and stimulate the pleasure of reading passes, increasingly, to integrate a background in consumer choice for many, directly affecting the space devoted to books whose purpose is to promote science. This research aims to present some considerations on child literary market and the dissemination of science and point out a survey of books with the potential to disseminate scientific knowledge. The methodology used was based on searches conducted in bookstores, publishers’ catalogs, centers and science museums and websites, using the following keywords: science for children, children's books and science. The results show that it is still little the space for titles with this bias. Additionally, the acquisition and distribution of these books are still directly related to government procurement. Therefore, this research becomes a necessary initiative to propagate and make known books for children that aim to popularize science.

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