This article is a case study reporting and analyzing the informal education approach of an interactive exhibition on the theme of sustainability developed by the Museum of Life of Oswaldo Cruz Foundation within the context of RIO+20. The exhibition addresses topics such as exaggerated consumerism, climate change, energy matrices, social inequalities and environmental degradation as a byproduct of our economic model and explores some alternative and more sustainable scenarios. It promoted a broad debate on sustainability and relevant environmental issues with the museum’s public emphasizing our individual and social responsibilities in the preservation of our planet and species. At the end of the exhibition there was a wall made of PET bottles where the visitors left their messages for a sustainable future, which included drawings from preschool children. The audience evaluated the exhibition regarding their degree of satisfaction and interest by voluntarily filling in digital questionnaires with their opinions about the exhibition. The exhibition received a positive overall evaluation from the visitors. We assessed the visitors understanding of the central topics approached by the exhibition and discussed by mediators along the visit and especially the emphasized importance of our social responsibility in the preservation of our planet and species through the analysis of the Collective Subject Discourse methodology of the messages left in the bottles. Although the analysis is still in process, the occurrence of central ideas and discourses tuned with the message conveyed suggests that the exhibition contributed to increase its public’s awareness on these pressing environmental issues.

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Public Communication of Science and Technology

 

“Nós no Mundo”
Communicating sustainability to Brazilian public

Vanessa Guimarães   Oswaldo Cruz Foundation - Museum of Life

Sonia Mano   Oswaldo Cruz Foundation - Museum of Life

Fabio Gouveia   Oswaldo Cruz Foundation - Museum of Life

This article is a case study reporting and analyzing the informal education approach of an interactive exhibition on the theme of sustainability developed by the Museum of Life of Oswaldo Cruz Foundation within the context of RIO+20. The exhibition addresses topics such as exaggerated consumerism, climate change, energy matrices, social inequalities and environmental degradation as a byproduct of our economic model and explores some alternative and more sustainable scenarios. It promoted a broad debate on sustainability and relevant environmental issues with the museum’s public emphasizing our individual and social responsibilities in the preservation of our planet and species. At the end of the exhibition there was a wall made of PET bottles where the visitors left their messages for a sustainable future, which included drawings from preschool children. The audience evaluated the exhibition regarding their degree of satisfaction and interest by voluntarily filling in digital questionnaires with their opinions about the exhibition. The exhibition received a positive overall evaluation from the visitors. We assessed the visitors understanding of the central topics approached by the exhibition and discussed by mediators along the visit and especially the emphasized importance of our social responsibility in the preservation of our planet and species through the analysis of the Collective Subject Discourse methodology of the messages left in the bottles. Although the analysis is still in process, the occurrence of central ideas and discourses tuned with the message conveyed suggests that the exhibition contributed to increase its public’s awareness on these pressing environmental issues.

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