The main objective of this research is to analyze the institutional campaigns about the Human Papillomavirus Vaccine for the prevention of cervix cancer (in girls between 11 and 14 years) of the regional governments in Asturias, Madrid and Valencia (Spain). The study will comprise from the firsts vaccinations in 2007 until year 2013, examining all the events related with these campaigns. We will collect all the elements designed and delivered for the vaccination campaign (pamphlets, diptychs, posters, radio, TV, press, social networks conferences and internet, for example: blogs, institutional pages and scientific sites), and how was elaborated the discourse that has been transmitted to the susceptible population of to be vaccinated (through interviews structured to the responsible of the Public Health Services and technicians of the three regional governments). Likewise, we will compile the texts published in the media (printed, audiovisual and internet) in relation with the vaccination campaigns in each one of the autonomous regions and submitting its content to a qualitative analysis. We work with the hypothesis that the anti-vaccine movement has increased in the last decade, in particular with the HPV vaccine. We’ve analyzed 297 stories about the HPV vaccine from eight newspaper from Spain (El País, El Mundo, ABC, Las Provincias, Levante, Nueva España and La Voz de Asturias). The year 2009 was the highest number of piece of news was published. That year two Valencian girls were admitted to the Intensive Care Unit at a public hospital with severe seizures after being vaccinated. That year, El Levante published nearly half of the stories throughout the period analyzed, of course by controversy. In the Valencian Community a moratorium on the vaccination be placed. Six months later began vaccinations again. El Mundo and El Levante are newspapers that have published more stories about this vaccination. The tone of the stories is mostly negative in overall documents. Only two regions, 17 of which are in Spain, have campaigned with brochures and leaflets. Those responsible for informing families with girls of vaccination age were health care centers and pediatricians. Respondents (doctors, biologists, technicians, journalists, affected) have expressed concern that a public debate is not carried out if the vaccine is actually beneficial or not. It has been collected 7000 signatures from health care professionals against vaccination.

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Coverage by spanish media of the vaccination campaigns against human papillomavirus
Benefits or risks?

Carolina Castro   University of Valencia, Spain

Emilia Pareja   Centro de Investigaciones Energéticas, Medioambientales y Tecnológicas, Spain

The main objective of this research is to analyze the institutional campaigns about the Human Papillomavirus Vaccine for the prevention of cervix cancer (in girls between 11 and 14 years) of the regional governments in Asturias, Madrid and Valencia (Spain). The study will comprise from the firsts vaccinations in 2007 until year 2013, examining all the events related with these campaigns. We will collect all the elements designed and delivered for the vaccination campaign (pamphlets, diptychs, posters, radio, TV, press, social networks conferences and internet, for example: blogs, institutional pages and scientific sites), and how was elaborated the discourse that has been transmitted to the susceptible population of to be vaccinated (through interviews structured to the responsible of the Public Health Services and technicians of the three regional governments). Likewise, we will compile the texts published in the media (printed, audiovisual and internet) in relation with the vaccination campaigns in each one of the autonomous regions and submitting its content to a qualitative analysis. We work with the hypothesis that the anti-vaccine movement has increased in the last decade, in particular with the HPV vaccine. We’ve analyzed 297 stories about the HPV vaccine from eight newspaper from Spain (El País, El Mundo, ABC, Las Provincias, Levante, Nueva España and La Voz de Asturias). The year 2009 was the highest number of piece of news was published. That year two Valencian girls were admitted to the Intensive Care Unit at a public hospital with severe seizures after being vaccinated. That year, El Levante published nearly half of the stories throughout the period analyzed, of course by controversy. In the Valencian Community a moratorium on the vaccination be placed. Six months later began vaccinations again. El Mundo and El Levante are newspapers that have published more stories about this vaccination. The tone of the stories is mostly negative in overall documents. Only two regions, 17 of which are in Spain, have campaigned with brochures and leaflets. Those responsible for informing families with girls of vaccination age were health care centers and pediatricians. Respondents (doctors, biologists, technicians, journalists, affected) have expressed concern that a public debate is not carried out if the vaccine is actually beneficial or not. It has been collected 7000 signatures from health care professionals against vaccination.

A copy of the full paper has not yet been submitted.

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