For this particular project, we utilize the publication model that consists in a fascicle that is recycled and read several times in order to reach the largest number possible of people. In this case, we are talking of a fascicle with 24 pages that is published in a co-edition effort with the “Sistema de Transporte Colectivo Metro” that is the public transportation system —subway— in Mexico City and the UNAM. Speedy Science Fascicle was initiated in 2005 by the UNAM in an effort to promote scientific reading in Mexico’s City subway passengers. This project was initially thought for the promotion of literature, but then it was considered to be the right timing to encourage the Mexican population, particularly the subway users, to read diverse scientific topics, free of charge, but in a way that we favor the reading of the material without taking it home, with the intention of reaching tens, maybe hundreds of passenger with the same fascicle. At the starting point of the project in 2005 we had an initial printing of 100,000 fascicle copies for one of the subway lines, which was later reduced to 30,000 copies in a second stage, being that the current printing numbers. Initially financed by one of the Gobierno del Distrito Federal suppliers, and later on by Teléfonos de México. We placed kiosks in several of the subway stations, where some subway workers, would explain to the passengers that they could take one of the fascicles and if they could please return it after having read its content, so more than one passenger could read the material. Given the fact that nearly 40% of the Mexican population does not read, not even a single book in a year, the main objective of the project was to raise their interest in reading and in particular in reading scientific material, at the same time making approachable to the population with less economic resources, fundamental scientific topics, for it is the population with less economic resources the one that uses the subway as means of transportation. So it was through the Speedy Science Fascicle that we are making inroads in the less economically favored segment of the Mexican population by given them access to fascicles that will complement their education in diverse scientific topics, thus widening and deepening their scientific culture.

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Public Communication of Science and Technology

 

Speedy science

Juan Mazon   Universidad Nacional Autónoma de Mexico

For this particular project, we utilize the publication model that consists in a fascicle that is recycled and read several times in order to reach the largest number possible of people. In this case, we are talking of a fascicle with 24 pages that is published in a co-edition effort with the “Sistema de Transporte Colectivo Metro” that is the public transportation system —subway— in Mexico City and the UNAM. Speedy Science Fascicle was initiated in 2005 by the UNAM in an effort to promote scientific reading in Mexico’s City subway passengers. This project was initially thought for the promotion of literature, but then it was considered to be the right timing to encourage the Mexican population, particularly the subway users, to read diverse scientific topics, free of charge, but in a way that we favor the reading of the material without taking it home, with the intention of reaching tens, maybe hundreds of passenger with the same fascicle. At the starting point of the project in 2005 we had an initial printing of 100,000 fascicle copies for one of the subway lines, which was later reduced to 30,000 copies in a second stage, being that the current printing numbers. Initially financed by one of the Gobierno del Distrito Federal suppliers, and later on by Teléfonos de México. We placed kiosks in several of the subway stations, where some subway workers, would explain to the passengers that they could take one of the fascicles and if they could please return it after having read its content, so more than one passenger could read the material. Given the fact that nearly 40% of the Mexican population does not read, not even a single book in a year, the main objective of the project was to raise their interest in reading and in particular in reading scientific material, at the same time making approachable to the population with less economic resources, fundamental scientific topics, for it is the population with less economic resources the one that uses the subway as means of transportation. So it was through the Speedy Science Fascicle that we are making inroads in the less economically favored segment of the Mexican population by given them access to fascicles that will complement their education in diverse scientific topics, thus widening and deepening their scientific culture.

A copy of the full paper has not yet been submitted.

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