This article is a case study reporting and analyzing the informal education approach of an interactive exhibition on the theme of sustainability developed by the Museum of Life of Oswaldo Cruz Foundation. The exhibition “Nós do Mundo” was conceived and presented in 2012, from May 25th to July 31st, within the context of the United Nations Conference on Sustainable Development – RIO+20. The exhibition used images, audio, video and interactive exhibits, to address topics such as exaggerated consumerism, climate change, energy matrices, social inequalities and environmental degradation. It promoted a broad debate on sustainability and relevant environmental issues with the museum’s public emphasizing our individual and social responsibilities in the preservation of our planet and species. At the end of the exhibition there was a wall made of PET bottles where the visitors left their messages for a sustainable future, which included drawings from preschool children. The exhibition was evaluated using two different methodologies. A digital questionnaire was made available at the exit to the visitors voluntarily fill in with their opinions about the exhibition. This questionnaire asked twenty objective questions about their satisfaction degree and other specific aspects as aesthetics, mediation, comfort, quality of the information provided, visitors profile and how did they know about the exhibition. Besides those, there was few open questions aiming to know what visitors liked most or least about the exhibition and asking their comments and suggestions. The exhibition received a positive overall evaluation from the visitors. The visitors understanding of the central topics approached by the exhibition and discussed by mediators along the visit and specially the emphasized importance of our social responsibility in the preservation of our planet and species was evaluated too through the analysis of the messages left in the bottles. The messages were evaluated using the Analysis of the Collective Subject Discourse methodology (LeÌ€fevre&LeÌ€fevre, 2012), a quantitative and qualitative technique which groups messages with similar meanings – key expressions - quantifying and gathering them to produce short texts that synthesized the qualities enunciated by them. Although the analysis is still in process, preliminary results suggests that the exhibition contributed to increase its public’s awareness of the on these pressing environmental issues.

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Public Communication of Science and Technology

 

“Nós no mundo”
Communicating sustainability to Brazilian public

Vanessa Guimarães   Museu da Vida, Casa de Oswaldo Cruz, Fundação Oswaldo Cruz, Brazil

Sonia Mano   Museu da Vida, Casa de Oswaldo Cruz, Fundação Oswaldo Cruz, Brazil

Fabio Gouveia   Museu da Vida, Casa de Oswaldo Cruz, Fundação Oswaldo Cruz, Brazil

This article is a case study reporting and analyzing the informal education approach of an interactive exhibition on the theme of sustainability developed by the Museum of Life of Oswaldo Cruz Foundation. The exhibition “Nós do Mundo” was conceived and presented in 2012, from May 25th to July 31st, within the context of the United Nations Conference on Sustainable Development – RIO+20. The exhibition used images, audio, video and interactive exhibits, to address topics such as exaggerated consumerism, climate change, energy matrices, social inequalities and environmental degradation. It promoted a broad debate on sustainability and relevant environmental issues with the museum’s public emphasizing our individual and social responsibilities in the preservation of our planet and species. At the end of the exhibition there was a wall made of PET bottles where the visitors left their messages for a sustainable future, which included drawings from preschool children. The exhibition was evaluated using two different methodologies. A digital questionnaire was made available at the exit to the visitors voluntarily fill in with their opinions about the exhibition. This questionnaire asked twenty objective questions about their satisfaction degree and other specific aspects as aesthetics, mediation, comfort, quality of the information provided, visitors profile and how did they know about the exhibition. Besides those, there was few open questions aiming to know what visitors liked most or least about the exhibition and asking their comments and suggestions. The exhibition received a positive overall evaluation from the visitors. The visitors understanding of the central topics approached by the exhibition and discussed by mediators along the visit and specially the emphasized importance of our social responsibility in the preservation of our planet and species was evaluated too through the analysis of the messages left in the bottles. The messages were evaluated using the Analysis of the Collective Subject Discourse methodology (LeÌ€fevre&LeÌ€fevre, 2012), a quantitative and qualitative technique which groups messages with similar meanings – key expressions - quantifying and gathering them to produce short texts that synthesized the qualities enunciated by them. Although the analysis is still in process, preliminary results suggests that the exhibition contributed to increase its public’s awareness of the on these pressing environmental issues.

A copy of the full paper has not yet been submitted.

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