Science For All is a partnership with the award-wining project, “Reading for all”, which has been bringing fragments of literature and poetry for bus users in the city of Belo Horizonte, Brazil, for over nine years. Since 2011, transit users also have access to science texts displayed on laminated A4 sheets hung on the back of 18 seats during 3 to 4 months. Biology predominates in the themes of the texts, but chemistry and physics are also present. Most of the texts are re-writings of radio spots and thus, some characteristics of radio such as oral language and direct interpellation of the listener are present. In addition, the radio programs used are short in length, which demands a more concise although rich construction to deliver the idea proposed. As a consequence, complex research conducted at the Federal University of Minas Gerais are explained in about 300 words, prompting the listener/reader to look for further information if desired. According to the bus company the number of potential readers can reach 17,280,000 people per year! We will be presenting the analysis of data collected during three years among bus users on their perception of the science texts available throughout this period. Semi-structured in character, the questionnaire open items invited users to lay out their general comments and suggestions of topics for later publication. Demographic outline of the public, reception context of the project, and questions on the perception of science in mainstream media are some of the researched items. Our data suggest that the initiative is reaching a public that would not, otherwise, have access to science information, especially that generated from research in a public university. The study also points out for the success of the combination of science and literature in this unusual mode of mass media communication made available inside public transportation.

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PCST Network

Public Communication of Science and Technology

 

Science and literature travelling together in metropolitan buses

Adlane Vilas-Boas   Universidade Federal de Minas Gerais, Brazil

Juliana Botelho   Universidade Federal de Minas Gerais, Brazil

Science For All is a partnership with the award-wining project, “Reading for all”, which has been bringing fragments of literature and poetry for bus users in the city of Belo Horizonte, Brazil, for over nine years. Since 2011, transit users also have access to science texts displayed on laminated A4 sheets hung on the back of 18 seats during 3 to 4 months. Biology predominates in the themes of the texts, but chemistry and physics are also present. Most of the texts are re-writings of radio spots and thus, some characteristics of radio such as oral language and direct interpellation of the listener are present. In addition, the radio programs used are short in length, which demands a more concise although rich construction to deliver the idea proposed. As a consequence, complex research conducted at the Federal University of Minas Gerais are explained in about 300 words, prompting the listener/reader to look for further information if desired. According to the bus company the number of potential readers can reach 17,280,000 people per year! We will be presenting the analysis of data collected during three years among bus users on their perception of the science texts available throughout this period. Semi-structured in character, the questionnaire open items invited users to lay out their general comments and suggestions of topics for later publication. Demographic outline of the public, reception context of the project, and questions on the perception of science in mainstream media are some of the researched items. Our data suggest that the initiative is reaching a public that would not, otherwise, have access to science information, especially that generated from research in a public university. The study also points out for the success of the combination of science and literature in this unusual mode of mass media communication made available inside public transportation.

A copy of the full paper has not yet been submitted.

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