Science, and the scientific mode of production, seems to undergo transformations especially from the late twentieth century. The production of knowledge seems to have incorporated new demands from the market, politics and society. The science is faced with new challenges and responsibilities: besides the production and accumulation of knowledge, it must be socially distributed, held in an interdisciplinary basis and application-oriented; should get feedback, listen to the demands of society and search for accountability in order to legitimize itself. Moreover, it is expected that its production is carried out in a transparent and participatory way. This also means changes in the way science is communicated. Through an analysis of communication models, it is possible to notice the incorporation of goals, actors and directions. From a one-way communication, is observed the emergence of a discourse that privileges the participation and engagement of the population now considered active agent with power to influence. In this scenario, the scientists also gain new powers and roles. They should, for example, disclose the results of their work, worrying about the appropriation of the results by the market, and participate in campaigns that could affect their field of work. Many scientists are using the internet tools, such as blogs, to communicate with the public in general. More than publicize their work and ideas, this scientists use blogs to engage the public on topics of interest. Through the observation of a community of science blogs – the ScienceBlogs Brazil – we observed how scientists / bloggers choose their topics, interact with people and play these new roles. The intention is to observe how the web - and the participation on the web - is a favorable environment for this new performance, which combines scientific research and science dissemination, knowledge sharing and increase on reputation, engagement and construction of a new self. This paper is part of the dissertation to obtain a master’s degree in Scientific and Cultural Communication at Universidade Estadual de Campinas (Universidade Estadual de Campinas).

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Public Communication of Science and Technology

 

Science blogs
Communication, participation and public engagement

Vanessa Fagundes   Universidade Estadual de Campinas, Brazil

Science, and the scientific mode of production, seems to undergo transformations especially from the late twentieth century. The production of knowledge seems to have incorporated new demands from the market, politics and society. The science is faced with new challenges and responsibilities: besides the production and accumulation of knowledge, it must be socially distributed, held in an interdisciplinary basis and application-oriented; should get feedback, listen to the demands of society and search for accountability in order to legitimize itself. Moreover, it is expected that its production is carried out in a transparent and participatory way. This also means changes in the way science is communicated. Through an analysis of communication models, it is possible to notice the incorporation of goals, actors and directions. From a one-way communication, is observed the emergence of a discourse that privileges the participation and engagement of the population now considered active agent with power to influence. In this scenario, the scientists also gain new powers and roles. They should, for example, disclose the results of their work, worrying about the appropriation of the results by the market, and participate in campaigns that could affect their field of work. Many scientists are using the internet tools, such as blogs, to communicate with the public in general. More than publicize their work and ideas, this scientists use blogs to engage the public on topics of interest. Through the observation of a community of science blogs – the ScienceBlogs Brazil – we observed how scientists / bloggers choose their topics, interact with people and play these new roles. The intention is to observe how the web - and the participation on the web - is a favorable environment for this new performance, which combines scientific research and science dissemination, knowledge sharing and increase on reputation, engagement and construction of a new self. This paper is part of the dissertation to obtain a master’s degree in Scientific and Cultural Communication at Universidade Estadual de Campinas (Universidade Estadual de Campinas).

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