Background

This presentation introduces the communication activities related to the MAR-ECO project, a broad international scientific study which aim is to understand the life of the organisms inhabiting the Mid-Atlantic Ridge of the Northern Atlantic Ocean down to 4000m.

The main cruise of MAR-ECO took place with the Research Vessel G.O. Sars in 2004. During the two legs of the cruise an artist, a photographer and a TV team were working with the scientific staff. This created stunning photos, art, film and other visual presentations that were a fundamental support for the overall outreach activities in the project. During the cruise this was communicated extensively through press contacts and the web to an international audience.

The communication was an integrated part of the scientific work. It started from day one and followed the same steps as the phases in the science plan; from preparation, through field work, and later into preliminary and final results.

Objective/Hypotheses

Science communication is a process that should be strongly linked and integrated into the research process itself. This actually empowers both the scientists and the audience.

Methods

The audience, through media and the web, was invited on a journey to discover deep sea life using state of art technology together with the scientist and fellow explorers, such as the artist, the photographer and the TV-crew.
And after the cruise to utilise this material as a platform to communicate further the results of the investigation through TV-documentaries, publication, an educational network, publications, exhibitions and more.

Results, Conclusions
3 awards
2005 Norwegian Research Council Award for Excellence in Science Communication
2006 Descartes Price for Innovative Action in Science Communication
2007 Census of Marine Life Award for Overall Excellence in Communication, Science and Methods
Main conclusions
Cross over triggers the public.
The exploration aspect and to invite the public through the scientific process was vital. Working strategically over a long time gives results and keeps attention.
To be inclusive and involving partners and stakeholders outside the scientific community in the communication process widens the project and gives more power to the effort.

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PCST Network

Public Communication of Science and Technology

 

Deeper than light - communicating an unknown world

Morten Steffensen   Norwegian University of Science andTechnology

Jo Høyer   University of Bergen

Background

This presentation introduces the communication activities related to the MAR-ECO project, a broad international scientific study which aim is to understand the life of the organisms inhabiting the Mid-Atlantic Ridge of the Northern Atlantic Ocean down to 4000m.

The main cruise of MAR-ECO took place with the Research Vessel G.O. Sars in 2004. During the two legs of the cruise an artist, a photographer and a TV team were working with the scientific staff. This created stunning photos, art, film and other visual presentations that were a fundamental support for the overall outreach activities in the project. During the cruise this was communicated extensively through press contacts and the web to an international audience.

The communication was an integrated part of the scientific work. It started from day one and followed the same steps as the phases in the science plan; from preparation, through field work, and later into preliminary and final results.

Objective/Hypotheses

Science communication is a process that should be strongly linked and integrated into the research process itself. This actually empowers both the scientists and the audience.

Methods

The audience, through media and the web, was invited on a journey to discover deep sea life using state of art technology together with the scientist and fellow explorers, such as the artist, the photographer and the TV-crew.
And after the cruise to utilise this material as a platform to communicate further the results of the investigation through TV-documentaries, publication, an educational network, publications, exhibitions and more.

Results, Conclusions
3 awards
2005 Norwegian Research Council Award for Excellence in Science Communication
2006 Descartes Price for Innovative Action in Science Communication
2007 Census of Marine Life Award for Overall Excellence in Communication, Science and Methods
Main conclusions
Cross over triggers the public.
The exploration aspect and to invite the public through the scientific process was vital. Working strategically over a long time gives results and keeps attention.
To be inclusive and involving partners and stakeholders outside the scientific community in the communication process widens the project and gives more power to the effort.

A copy of the full paper has not yet been submitted.

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