The Facebook is a social media that is in crescent use by Brazilians Internet users. It belongs to the group of social media that are expressive communication tools and that are growing in use and in relevance all over the world. What are the uses of social media by university, academic and scientific research institutions? Is it possible to transmit scientific information by a social media? What are the appropriations that social media users are doing of science information they are following? In 2013 it was started a Facebook page for the transmission of health promotion information by a professional master degree program in health promotion in Sao Paulo city. Every other day the health promotion information is updated in this social media. The students of this master program where asked to produce information to be posted in the Facebook. What they think about it? What are the implications of student engagement in this process? Who is accessing the information? How many access this Facebook page is having? What are the perceptions of the information in health promotion the users of this Facebook fan page are having? What are the uses of the information? What are the problems with the transmission of health promotion information by a Facebook fan page? This is some of the questions that nurtured a research having this Facebook fan page as an object of analysis. It was applied an online questionnaire that was built using the help of the online tool QuestionPro. The collected data were stored and tabulated and then were treated, organized and analyzed using the electronic spreadsheets software Calc. The number of respondents allowed the adoption of a sampling error of at most 5%. The quantitative analysis was based on the application of Statistics Descriptive techniques, mainly the use of averages, tabular description and summarization of data through charts and graphs. The data was submitted to a qualitative analysis as well.

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The uses of facebook as a social media to the public communication on health promotion by a professional master degree

Carlos Teixeira   Centro Universitário Adventista de São Paulo, Brazil

Ricardo Isayama   Centro Universitário Adventista de São Paulo, Brazil

Rosemeire Lopes   Centro Universitário Adventista de São Paulo, Brazil

The Facebook is a social media that is in crescent use by Brazilians Internet users. It belongs to the group of social media that are expressive communication tools and that are growing in use and in relevance all over the world. What are the uses of social media by university, academic and scientific research institutions? Is it possible to transmit scientific information by a social media? What are the appropriations that social media users are doing of science information they are following? In 2013 it was started a Facebook page for the transmission of health promotion information by a professional master degree program in health promotion in Sao Paulo city. Every other day the health promotion information is updated in this social media. The students of this master program where asked to produce information to be posted in the Facebook. What they think about it? What are the implications of student engagement in this process? Who is accessing the information? How many access this Facebook page is having? What are the perceptions of the information in health promotion the users of this Facebook fan page are having? What are the uses of the information? What are the problems with the transmission of health promotion information by a Facebook fan page? This is some of the questions that nurtured a research having this Facebook fan page as an object of analysis. It was applied an online questionnaire that was built using the help of the online tool QuestionPro. The collected data were stored and tabulated and then were treated, organized and analyzed using the electronic spreadsheets software Calc. The number of respondents allowed the adoption of a sampling error of at most 5%. The quantitative analysis was based on the application of Statistics Descriptive techniques, mainly the use of averages, tabular description and summarization of data through charts and graphs. The data was submitted to a qualitative analysis as well.

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