It is noticeable that the Brazilian publishing industry has been paying attention to the new marketing circumstances of the childlike universe. In the last ten years, the country had gone through a time of major economic stimulus by the government to increase household consumption. Thus, despite the recent drop in sector indicators, we believe that we are in a favorable moment for the juvenile literary market. The number of bookstores increases, considering the major brands, and the sale of children’s books is in second place in the ranking with 74% between the types of books sold by bookstores. However, the concern in communicating information contents and stimulate the joy of reading is becoming, increasingly, in a second plane in the choice for many consumers, directly affecting the space devoted to books whose purpose is to disseminate science. This research aims to present some considerations on the childlike literary market and dissemination of science, and point to a survey of books with potential to disseminate scientific knowledge. The methodology used was based on searches conducted in bookstores, publisher’s catalogs, centers and science museums and websites, using the following keywords: science for children; children‘s book and science. The results show that the space is still little for titles with this bias. Additionally, the acquisition and distribution of these books are still directly related to government  procurement. Therefore, this research becomes an initiative to propagate and make known books for children that aim to popularize science.

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An overview of children's books dissemination of science in Brazil

Graziele Scalfi   Universidade Estudal de Campinas, Brazil

It is noticeable that the Brazilian publishing industry has been paying attention to the new marketing circumstances of the childlike universe. In the last ten years, the country had gone through a time of major economic stimulus by the government to increase household consumption. Thus, despite the recent drop in sector indicators, we believe that we are in a favorable moment for the juvenile literary market. The number of bookstores increases, considering the major brands, and the sale of children’s books is in second place in the ranking with 74% between the types of books sold by bookstores. However, the concern in communicating information contents and stimulate the joy of reading is becoming, increasingly, in a second plane in the choice for many consumers, directly affecting the space devoted to books whose purpose is to disseminate science. This research aims to present some considerations on the childlike literary market and dissemination of science, and point to a survey of books with potential to disseminate scientific knowledge. The methodology used was based on searches conducted in bookstores, publisher’s catalogs, centers and science museums and websites, using the following keywords: science for children; children‘s book and science. The results show that the space is still little for titles with this bias. Additionally, the acquisition and distribution of these books are still directly related to government  procurement. Therefore, this research becomes an initiative to propagate and make known books for children that aim to popularize science.

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