Taxis por la Ciencia (taxis for science) is a program driven for over two years by the Dirección General de Divulgación de la Ciencia (DGDC) of UNAM, that promotes reading while using this type of public transport, by means of making available printed materials in a “magazine box” placed in the back of the front seats of the taxi. During their journey, users can read material from diverse subjects curated from  the  perspective  of  science  public  communication.  From  its  start,  the  project  has  aimed  to involve the taxi drivers as the main actors and promoters for the appropriation of the scientific and technological knowledge. Its antecedents start in 2010, when the DGDC donated the ¿Cómo ves? magazine of science divulgation to all taxi drivers that took their periodic evaluations. These actions had a positive impact between the drivers which in turn, afforded the expansion of the program with more materials, that were not just for the driver, but also available for the users. Taxis por la ciencia celebrates  its  two  years  anniversary  and  it  comprises  11  thousand  operators  that  have  joined voluntarily. In the period from June 27 of 2011 to July of 2013, the participation has been triplicated to  more  than  11  thousand  science-promoting  and  reading-booster  taxi-drivers  was  achieved.
Furthermore, the participation of several centers and institutes of scientific research, as well as other educational  institutions  were  also  attained,  of  which  the  Universidad  Autónoma  de  la  Ciudad  de México (UACM) stands out, contributing with science divulgation materials for taxi drivers and their users. According to information from CENFES AC (civil association created in 2008 with the aim of instructing the public transport drivers) and from various levels of government  Mexico city, have been received favorable comments regarding the taxi users perception towards the program. The UNAM has several materials distribution centers. The drivers who come to theme to renovate their materials, have commented that Taxis por la Ciencia has allowed the to approach interesting subjects that have to do with their everyday lives. The goals of the program are: to count with six thousand taxi drivers for  science  per  year;  achieve  the participation  of  institutions,  companies,  and  universities  in  the program; motivate thousands of users to read about science within the individual public transport units; improve the perception of passengers about drivers and the service they provide.

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Public Communication of Science and Technology

 

11, 000 Taxi drivers motivate users to read about science

Alfonso A. Fernández Medina   Universidad Nacional Autónoma de México, Mexico

Adriana Bravo Williams   Universidad Nacional Autónoma de México, Mexico

Claudia Juárez   Universidad Nacional Autónoma de México, Mexico

Taxis por la Ciencia (taxis for science) is a program driven for over two years by the Dirección General de Divulgación de la Ciencia (DGDC) of UNAM, that promotes reading while using this type of public transport, by means of making available printed materials in a “magazine box” placed in the back of the front seats of the taxi. During their journey, users can read material from diverse subjects curated from  the  perspective  of  science  public  communication.  From  its  start,  the  project  has  aimed  to involve the taxi drivers as the main actors and promoters for the appropriation of the scientific and technological knowledge. Its antecedents start in 2010, when the DGDC donated the ¿Cómo ves? magazine of science divulgation to all taxi drivers that took their periodic evaluations. These actions had a positive impact between the drivers which in turn, afforded the expansion of the program with more materials, that were not just for the driver, but also available for the users. Taxis por la ciencia celebrates  its  two  years  anniversary  and  it  comprises  11  thousand  operators  that  have  joined voluntarily. In the period from June 27 of 2011 to July of 2013, the participation has been triplicated to  more  than  11  thousand  science-promoting  and  reading-booster  taxi-drivers  was  achieved.
Furthermore, the participation of several centers and institutes of scientific research, as well as other educational  institutions  were  also  attained,  of  which  the  Universidad  Autónoma  de  la  Ciudad  de México (UACM) stands out, contributing with science divulgation materials for taxi drivers and their users. According to information from CENFES AC (civil association created in 2008 with the aim of instructing the public transport drivers) and from various levels of government  Mexico city, have been received favorable comments regarding the taxi users perception towards the program. The UNAM has several materials distribution centers. The drivers who come to theme to renovate their materials, have commented that Taxis por la Ciencia has allowed the to approach interesting subjects that have to do with their everyday lives. The goals of the program are: to count with six thousand taxi drivers for  science  per  year;  achieve  the participation  of  institutions,  companies,  and  universities  in  the program; motivate thousands of users to read about science within the individual public transport units; improve the perception of passengers about drivers and the service they provide.

A copy of the full paper has not yet been submitted.

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